From a digital-first startup that began its journey in 2019 selling mattresses online to inaugurating its 1st offline store in 2022 in Bangalore to its 150th store at Mumbai, The Sleep Company has indeed come a long way.
In a category with high involvement such as sleep, where comfort is subjective and nuanced, consumers prefer to touch and feel the product before they buy. It is this real consumer insight that is driving the brand’s offline expansion.
Priyanka Salot said, “The 150th store marks a meaningful milestone in our journey — not just in terms of numbers, but in the growing shift we’re seeing in how India approaches sleep and comfort.
When we started The Sleep Company, our goal was to make cutting-edge comfort technology available to every household — not just online, but in a way people could truly experience.
With each store, we’re bringing that vision closer to reality.”
Harshil Salot, Co-Founder, The Sleep Company further added, “Consumers today are more informed, more curious, and more willing to invest in products that improve their everyday lives — and we see that reflected in the way they engage with our SmartGRID® innovation.
This expansion is a response to that demand. It allows us to meet people where they are — in cities big and small — and give them the confidence to choose better sleep, through spaces designed around experience, education, and trust.
We’re excited about what lies ahead as we continue to build the future of comfort-tech in India.”
The newly launched store brings to life the brand’s signature Sleep Labs, featuring interactive demos like Pressure and Heat Mapping Tests that compare SmartGRID® with traditional memory foam.
Editor’s Note
With a presence across 45 cities in India, including Tier 2/3 towns, The Sleep Company is Asia’s first and only provider of SmartGRID technology, revolutionizing sleep and sitting solutions.
The company has raised over INR 360 Cr from marquee Investors including Premji Invest, the family-office of Billionaire and Founder of Wipro, Mr. Azim Premji.
Competing with the likes of Wakefit and Sleepycat, The Sleep Company reported revenues of INR 312 Cr for FY 23-24 with losses to the tune of INR 59 Cr.
The market size of mattresses in India is estimated to be INR 20,000 Cr annually, of which the semi- and unorganised sector contributes over 60%. Around 1 cr units of mattresses are sold in India annually.
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