Even as millions of Apple enthusiasts worldwide awaited with bated breath, Apple finally launched its 17 series of the iconic iPhone models at it’s “Awe-Dropping” event held at California on Tue. 9 Sep. ‘25.
Apple introduced iPhone 17 Pro & iPhone 17 Pro Max with a striking new design that delivers a dramatic leap in performance.
iPhone 17 Pro and iPhone 17 Pro Max are available in three beautiful new finishes — deep blue, cosmic orange, and silver.
Greg Joswiak, Apple’s senior vice president of Worldwide Marketing said “iPhone 17 Pro is by far the most powerful iPhone we’ve ever made, with a stunning new design rebuilt from the inside out to maximise performance and deliver an enormous leap in battery life.” .
“With three 48MP Fusion cameras, a new Center Stage front camera experience, and pro-level video features, the creative opportunities are endless. iPhone 17 Pro sets a new standard for the smartphone industry and is a massive upgrade for our most demanding users.”
iPhone 17 Pro will be available in double the entry storage, 256GB, as well as 512GB and 1TB..
While iPhone 17 Pro Max will be available in 256GB, 512GB, 1TB, for the first time, the model will also come with 2TB storage capacities.
Prices for iPhone 17 Pro start at INR 134, 900and iPhone 17 Pro Max at INR 149,900..
Accessories such as a TechWoven Case with MagSafe will be available for INR 5,900 ,a Clear Case will be available for INR 4,900 and a Crossbody Strap will be available for INR 5,900.
A FineWoven Wallet with MagSafe will also be available for INR 5,900 in black, navy, midnight, purple, fox orange, and moss. The Apple-designed 40W Dynamic Power Adapter with 6 0W Max will be available for INR 3,900.
Features & Capabilities
Both models feature A19 Pro, the most powerful and efficient chip for iPhone yet, enabling the advanced camera systems, next-level mobile gaming, and Apple Intelligence.
Built with an Apple-designed vapor chamber that is laser-welded into a strong, light, and thermally conductive aluminium unibody, iPhone 17 Pro and iPhone 17 Pro Max deliver Apple’s best-ever performance and an enormous leap in battery life.
Three 48MP Fusion cameras — Main, Ultra Wide, and an all-new Telephoto — offer the equivalent of eight lenses, including the longest optical-quality zoom ever on iPhone at 8x, and the innovative 18MP Center Stage front camera takes selfies to the next level.
With new industry-first video features built for pro filmmakers and content creators, including ProRes RAW, Apple Log 2, and genlock, iPhone integrates even more seamlessly into the largest and smallest of productions.
Both models feature the Ceramic Shield 2 front cover with 3x better scratch resistance, and for the first time, Ceramic Shield protects the back of iPhone.
Pre-bookings begin on Mon. 12 Sep. 10.30am IST and deliveries commence from Mon. 19 Dec. ‘25 across Apple Authorised Resellers, Apple authorised touch points, such as electronic stores and select e-commerce / quick commerce platforms.
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