In a span of less than four years since opening its first store, The Sleep Company has recently announced the opening of its 200th store in India.
Sharad Shukla, Director of Retail Expansion at The Sleep Company shared his happiness on his Linkedin post.
“It’s truly a “magic happens” moment. Scaling from a single offline store in 2022 to 200 stores in just four years reflects a phenomenal growth trajectory and Vision.
Opening one store every week is an incredible example of hardwork,dedication and teamwork, showcasing the demand for your favorite comfort brand The Sleep Company across India.”
He also appreciated the efforts of the brand’s owners.
“Priyanka Salot and Harshil Salot’s vision to change how the country sits and sleeps clearly resonates with those who value quality rest.”
The company has recently onboarded Mahendra Singh Dhoni as its brand ambassador ahead of IPL Season 2026. Earlier, Bollywood Actor Anil Kapoor was the face of the brand.
Editor’s Note
The Sleep Company is a classic case of a direct to-consumer (D2C) brand scaling offline, contrary to the original business idea.
After a research for creating the perfect mattress for over 2 years, husband-wife duo Priyanka and Harshil Salot launched their first signature product in 2020 during the pandemic period.
Fireside Ventures invested INR 13.4 Cr in 2021 in Series A Funding, which was quickly followed by a massive INR 177 Cr in Series B by Premji Invest, the family office of Indian Tech Czar the much respected Azim Premji, WIPRO.
What began with the company selling its products on Amazon India and the brand’s own website became a formidable retail chain over the next 36 months.
Backed with a fantastic execution team, a wide range of health and comfort-first products, coupled with the Founder’s hands on approach, the company is currently operating an ARR – Annual Revenue Runrate of INR 700 Cr.
The company attributes much of its success to the “Research Online, Purchase Offline” – ROPO model.
Even though about 70% of sales are “online-influenced” (meaning customers discover the brand via social media or through online search), the final transaction typically happens in-store where customers can test the SmartGRID technology.
Over 70 % of the brand’s turnover now comes from offline stores.
With a workforce of 1,500 staff members and a total funding arsenal of over INR 900 Cr (USD 105 Mn) over multiple rounds, the company is poised to soon make profits and eventually aim for an IPO in the coming years.
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