Paragon, one of India’s most trusted footwear brand has opened its new flagship store at Chandapura, Bengaluru. The company aims to focus on retail expansion coupled with its product portfolio. It aims to bring a host of their wide range of footwear through this store, as well as innovate and elevate the consumers’ shopping journey. The store is spread over 2,600 sq ft in two levels, in close proximity to Electronic City in India’s silicon valley.
The store offers a differentiated product line to cater to a different customer segment looking for a more premium and fashionable range at relatively affordable prices. The brand caters to men, women and kids. making it a one stop shop for the entire family!
Nakhul Joseph, Executive Vice-President, Retail & HR at Paragon Footwear, said “Retail expansion is one of our key goals for the year. We envision a strong presence in metropolitan cities as well as emerging tier-ll and tier-III cities. Bengaluru is a meeting point of culture, style and youth and this new store represents a bold step towards providing consumers in India with the best products at Paragon.”
Paragon launched 7 new stores in April and is planning 15 new stores in the month of May. Over the next 2 years, Paragon aims to take the store count to 400 across India with plans to expand its footprint internationally, starting with the UAE.
Paragon, founded in 1975, currently operates 68 exclusive stores across India, with major stores in Kerala, Andhra Pradesh and Telangana, Tamil Nadu and Karnataka. The company’s distribution network includes more than 500 distributors pan-India. While rubber footwear continues to be its leading product, the brand has a full range of other footwear products in various categories such as Polyurethane, EVA, to name a few.
Paragon’s total production capacity (in-house) is 400,000 pairs a day which translates to 14 crore pairs produced annually. With ISO 14001:2015 & ISO 18001:2007 certifications, the brand has created a wide base of satisfied customers, assuring durability, availability and quality over the past 5 decades.