British fashion has a new address in town. NEXT, the UK-based fashion retailer has opened a 7,100 sq ft store at Pune, Maharashtra.
The store, located at Pavilion Mall will be operated by the B2B arm of Walmart-owned Myntra, through its division B2B arm Myntra Jabong Pvt. Ltd.
Myntra plans to set-up its own NEXT stores as well as has the rights to franchise the brand to qualified operators in India. 8-10 stores are expected to come up at key Indian cities such as Delhi NCR, Mumbai, Bangalore, among others in 2026.
Simon Wolfson, NEXT Chief Executive said, “We are hugely excited to be working with Myntra in one of the world’s fastest growing markets and very much look forward to seeing what can be achieved together.”
Nandita Sinha, Chief Executive Officer, Myntra, said, “We are thrilled to deepen our association with NEXT and strategically build its omni-channel presence in the country.
With a successful trajectory of growing NEXT online in India, our first year of working together has resulted in establishing the right product, audience and price fit in the country.
With a strong playbook in exponentially building adoption for global brands ground-up, we are looking forward to unlocking the next phase of growth in the brand’s India scale-up journey.”
The association also opens up the potential for Myntra to introduce other NEXT-owned brands such as Reiss, Lipsy, Joules, FatFace, Jojo Maman Bebe, Love and Roses, and Friends Like These, among others in the Indian market.
Editor’s Note
NEXT operates over 460 stores in the United Kingdom and has an online presence in over 70 countries.
The Leicester, England based company is among the top apparel retailers in the UK and caters to consumers who look to elevate their everyday style.
The brand offers an extensive range of childrens, womens and mens apparel, both in stores and online.
Founded in 1982, NEXT is acclaimed for its mastery of classic contemporary styles in tandem with outstanding design, unmatched quality, and true value.
NEXT reported revenues of GBP 6.11 Bn / USD 8.18 Bn in 2025.
Discover more from Retail Updates
Subscribe to get the latest posts sent to your email.
