To understand better the needs of discerning consumers and their brew preferences, cafe experience and the overall consumer engagement, the leadership team at India’s most popular coffee chain Barista wore aprons and took to the counters.
With the hands-on approach on the ground by the leadership team, the initiative was aimed to build and strengthen the connect between the brand and its patrons.
Rajat Agrawal, CEO, Barista Coffee said, “This initiative was a fantastic opportunity for our leadership team to connect with the heart of our business – our customers and our store operations.
It’s crucial for us to understand the customer experience at every level, and by stepping into the shoes of our baristas, we gain invaluable insights that help us enhance our offerings and improve our operations.
It also allows us to show our appreciation for the hard work and dedication of our store teams.”
One of India’s leading home-grown coffee chains in India since its inception in the year 2000, the leadership team stepped behind the counters at Basant Lok Barista Cafe, Vasant Vihar, New Delhi.
The leadership team in aprons served customers, brew coffee and engaged with visitors and showcased the camaraderie and commitment of Barista Coffee.
Editor’s Note
It is common for Indian Entrepreneurs to sit and observe the happenings at the store for several decades now. Many of them engage with customers and offer solutions to them.
The senior management team of branded retail companies usually remain far and aloof from the shop floor and direct the store team from their board rooms and corporate offices, save for one-off market visits to boost team morale.
Initiatives such as these by the Leadership Team of Barista not only instil confidence on the front end workforce but also allows the Management team members to understand and appreciate the reality at the store level.
Kudos to Team Barista for this wonderful initiative.
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