Global burger chain Wendy’s has opened its 200th outlet in the National Capital Region, ever since it entered India in 2020. Rebel Foods, the country’s first vertically stacked internet restaurant company operates Wendy’s in India.
Located at Elan Miracle Mall in Gurugram, the outlet spread over 1,142 Sq ft. can house over 30 guests.
Ankush Grover, Co-founder and CEO – India and MENA, Rebel Foods, commented, “Reaching 200 Wendy’s restaurants in just 40 months, India has emerged as one of the brand’s fastest growing markets, reflecting the deep consumer love of fans across the country.
Our partnership with Wendy’s continues to thrive, and with localized innovative new menu additions like the Korean and Chimichurri Ranges, we’re changing the way India enjoys hamburgers.”
Chris Conway, SVP, Managing Director, APMEA for The Wendy’s Company added,”We are building a high performing, differentiated QSR brand in India. Growing to 200 restaurants demonstrates that Wendy’s is winning in the market by delivering what customers want: Fresh, Famous food and exceptional customer experiences.
We deeply appreciate our strong partnership with Rebel Foods, whose growth vision has been key to our rapid expansion.
As Wendy’s continues to expand, we look forward to bringing our high-quality food and hospitality to even more communities across India.”
Wendy’s operates across 50 cities in India and has introduced menu hits like the Spicy Aloo Crunch Hamburger, the Flavor Fresh Range (Firebolt Tandoori, Lord Cheesynator, Nachoburg), and India’s crispiest fries.
Worldwide, Wendy’s operates 7,000 outlets, of which over 15% are located in the US, it’s home country.
Editor’s Note
When McDonalds entered India in the early 90s, burger as a snack was a temptation, an expensive one at that.
The country was already familiar with the snack in the form of a Vada-Pav, but what built the liking for burgers was exactly the opposite – the french fries freshly prepared at the outlets, along with a delectable fare of other food items and the store ambience and customer experience.
Since the 2020s, several international Burger Chains have entered as well well as Indian cafe chains have been offering the snack too.
Add to this, local snacking outlets and neighbourhood cafes too offer burger at throw-away prices, which drive foot traffic regularly to these outlets.
Operating a chain of Burger outlets, especially maintaining world-class F&B standards and to be hugely profitable, is not easy. Needless to say, while the business seems lucrative, the bottomline isn’t (yet) for most of them.
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