Known for its exotic range of ice-cream delights across food delivery platforms and quick commerce apps, Mumbai based NOTO Ice-Cream has launched its first “Meltshop” in Mumbai. The outlet located at Bandra is expected to draw fans and lovers of the beloved ice cream brand.
With the Meltshop, the ice cream brand has also launched NOTOverse, a playful space for every kind of dessert-er.
Varun Sheth, Co-founder, NOTO Ice Creams & Desserts, says, “With Meltshop by NOTO, we didn’t just want to create a place to eat ice cream, but we wanted to build a joyful escape.
A space where our community can enjoy both the healthy and indulgent sides of NOTO in their most fun and feel-good form.
We see you—bad day, good day, or just a boring old Monday, we’re here with the scoop. It’s a joy to see the NOTOverse grow to make every kind of dessert-er happy!”
With a bright, bold store and a personality bursting at its seams, the Meltshop is a visual and sensory delight and a living expression of the NOTO brand – immersive, fun and full of flavour!
Editor’s Note
The branded Ice Cream market in India is currently estimated to be INR 25,000 Cr (USD 3 Bn) and is estimated to double in size by 2032, if not earlier.
There has a been a massive shift in gourmet ice cream, especially those which focus on exotic flavours and international offering. While the institutional sales channel (B2B) has always been higher than the consumer model, new brands are acquiring users through online and offline medium.
Amul is the market leader in the icecream category in India with over INR 3,000 Cr in revenues followed by Hindustan Unilever which offers mass brand Kwality Walls and the premium variant Magnum with revenues of INR 1,600 Cr.
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