It’s been a whirlwind month for store openings, especially for fashion and jewellery brand. Tyaani Jewellery by Karan Johar has inaugurated two new showrooms during the ongoing festival season.
The new outlets have come up at Jalandhar and Kolkata. The brand already operates jewellery stores at Mumbai, New Delhi, Bengaluru, Hyderabad, Pune & Ahmedabad.
Maheep Kapoor launched the brand’s new outlet at Kolkata while Sini Shetty inaugurated the store at Jalandhar on the auspicious day of Dhanteras.
Tyaani by Karan Johar has redefined the way people perceive polki jewellery and is well positioned as luxury jewellery, transforming seamlessly from an online jewellery brand into a rapidly expanding offline business.
“Culture is my compass. Passion is why I curate. Each piece, a memory. Each one, an heirloom. In every jewel, I write a story, And I bring them to you in Tyaani”, reflects Maheep Kapoor, entrepreneur, television personality and wife of Actor Sanjay Kapoor.
Shravan Satyani, and his brother Kabir Satyani who have been in the uncut diamonds wholesale and retail business for more than 20 years, began Tyaani’s online journey along with the first store in Hyderabad in 2017.
In 2021, renowned Bollywood Director, Producer and show host, Karan Johar launched the Tyaani by Karan Johar line of jewellery with 22K gold and natural, uncut diamonds.
“Audacious? Perhaps. But it’s all in how you carry it. They say, jewellery should match the moment, I say, it belongs where I take it. Cut or uncut, delicate or bold, It fits me. And that’s exactly what jewellery is, in Tyaani”, reckonsSini Sadanand Shetty, Femina Miss India World 2022.
From statement necklaces and earrings to elegant rings and bracelets, Tyaani’s jewellery collection is an epitome of timeless beauty and elegance.
Tyaani, unlike other jewellers, handles everything from manufacturing to retailing to end-users.
In addition, the European Gemological Laboratory certifies every piece of Tyaani jewellery, making it the first Polki brand in India that certifies its Jewellery.
Each unique piece sold at Tyaani sells from as low as INR 10,000 and move towards approximately INR 150,000.
Editor’s Note
Several celebrities including those from the film industry, sports and other vocations have jumped into the FMCG / Consumer business with their signature products.
While the initial hype draws the crowds, it is the product and marketing strategy that retains consumers in the long-term.
According to Tyaani’s website, the brand offers Franchising opportunities with a minimum 12% pa RoI*.
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