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Retail Updates
Hey! Google, where is your nearest store?

Hey! Google, where is your nearest store?

by Editor
June 19, 2021
in CDIT, Cities, E-Commerce
Reading Time: 3 mins read
0

Well, this could be one of the queries many of us could be asking the “Google Assistant” on our Android and iPhones in the near future, should Google decide to open more such outlets as they opened one at New York.

Google’s new store at Chelsea, New York City, USA

As we began the process to create our first retail store, the number of details to consider was daunting, but the opportunity at hand was amazing. We wanted our first store to reflect the same approach we take to designing our products: making sure they’re always helpful to people. The result is a space we believe is warm and inviting, while providing new ways to celebrate and experience Google through our phones, displays, speakers, wearables and more.

And that's a wrap on day 1! Thanks to everyone who stopped by our new Google Store in NYC. It's a beautiful space and one of <215 retail spaces in the world with a LEED Platinum rating. Can't wait to check it out next time I'm in town:) pic.twitter.com/4U0KTWmUTE

— Sundar Pichai (@sundarpichai) June 18, 2021

The 5,000 sft store is among the <215 LEED Platinum certified stores in the world, tweeted Google and Alphabet CEO Mr. Sundar Pichai, which is an outcome of the effort after having undertaken to activate 100s of pop-up stores across the world over the years. The store would not only sell but also undertake repairs of Google hardware products such as their wearable devices, speakers and android based Pixel mobile phones which can be bought online as well. The company though has not committed on its future openings and for now wants to simply focus on the Customer Experience at this outlet, some what similar to what other tech giants such as Apple, Microsoft and Amazon have tried with their respective stores.

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For this outlet, the company has created “sandboxes” akin to Furniture stores which create room-like interiors so the potential customers can try out there products. Google, which has an integrated software-hardware platform is showing keen interest in Home automation along with its wearables, speakers and mobile phones along with improvised voice connectivity. Of course, a driver less car is also in the works.

“The new Google Store is an important next step in our hardware journey of providing the most helpful experience of Google, wherever and whenever people need it. We look forward to meeting many of our customers and hearing their feedback on the store, so we can continue to explore and experiment with the possibilities of a physical retail space and build upon the experience” wrote Jason Rosenthal, VP, Direct Channels & Membership, Google on their blog page.

The day may not be far when a user could say to their handset, “Hey Google, fetch me a driver-less cab and take me to this “…..” address, inform the host that I shall arrive in 23 mins from the time I board the vehicle and turn on the a/c or heater or geyser at my home by 7pm”. And much more than this.

The future is here. The future is Google. Google the future! Well.

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