Bombay Shaving Company, the 7-year old start-up which counts the likes of Fireside Ventures, Sixth Sense, Colgate Palmolive, Reckitt and Malabar as its Investors, has launched an innovative spray. The company claims that its unique DIY spray makes the cumbersome and painstaking process of men’s body
hair removal effortless and instant – removing hair in less than 8 mins.
Deepak Gupta, Co-Founder and COO, Bombay Shaving Company, said “The young Indian male is curious to know more about better hair removal options. The more we look at data, the more we’re convinced that there’s a totally new Indian man out there, involved and committed to raising their personal hygiene and grooming game. A quick look at queries across search engines is proof enough. They’re asking for better – more convenient, more pleasing experiences. They want to know more about how they can improve their persona and personality. As a brand committed towards creating better hair removal experiences through consumer focussed innovations, we feel this product fits the bill in every aspect, and we are looking forward to growing and leading this category and helping men make better grooming choices”.
According to the company, the spray has a pleasing texture and form and is infused with the goodness of natural ingredients like charcoal and aloe vera. The product has been specially formulated keeping Indian conditions, climate, and hair types in mind and comes with a helpful spatula for neat hair removal after application. Available on the company’s website, market places and select retail stores including Gyms and fitness centres, the product is modestly priced at Rs. 549 (MRP 749) for 200 ml.
The company, founded by former consultant at McKinsey & Co. Shantanu Deshpande, has raised Rs. 375 Cr (USD 45.9 mn) till date and boasts an annual revenue of over Rs. 200 Cr. Ace Indian Cricketer Ravichandran Ashwin and Actress Alaya F are the ambassadors of the brand. Through a massive push with A-list influencers, active social media engagements and experiments, kiosks at premiums malls in the North and North Western India, the brand has reached a significant urban male audience.
The India male grooming products market size reached US$ 2.0 Billion in 2022 and is expected to reach US$ 3.1 Billion by 2028, exhibiting a growth rate (CAGR) of 8.2% during 2023-2028. Male grooming products comprise haircare, skincare, and shaving products used for enhancing physical appearance and maintaining personal hygiene. They include facial creams, anti-aging and shaving creams, deodorants, aftershave, cologne, shampoos, serums, lip balm, lotions, blemish gel, and moisturizers. They help prevent skin damage from direct exposure to ultraviolet (UV) radiation, remove dead skin cells, dirt, and oil, promote cell renewal, and rejuvenate skin and hair. As a result, male grooming products are gaining traction, especially among the millennial population of India.