Rashmika Mandanna, the newest brand ambassador for Kalyan Jewellers was in attendance to inaugurate the newest store for the chain at Prayagraj, Uttar Pradesh on 25 Mar. ‘23. This is the chain’s ninth store in UP. In celebration of the showroom launch, the company is offering 0% making charges on half the purchase value for customers shopping for a minimum of Rs. 1 lakh. These offers are valid for a limited period only.
Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers, said, “As a company, we have achieved huge milestones and taken major strides toward creating a holistic ecosystem to enhance the customer shopping experience. We are delighted to announce the launch of our ninth showroom in Uttar Pradesh. On this occasion, we would also like to welcome aboard our newest brand ambassador, Ms. Rashmika Mandanna. We promise to continue working toward offering the best-in-class shopping experience to our customers while staying true to the company’s core values of trust and transparency in times to come.”
Rashmika Mandanna, said, “I am extremely honoured to be a part of the Kalyan Jewellers family, and today is the first public event that I have attended on the brand’s behalf. It has been an overwhelming experience – this warm reception, the showroom itself, and all the beautiful pieces of jewellery here – and I am confident that, like me, the patrons of this brand will appreciate Kalyan’s offerings.”
Headquartered in Thrissur, Kerala, Kalyan Jewellers is among the top jewellery retailers in India with a presence spanning three decades. The company has over 170 showrooms across India and the Middle East.
The jewellery retail market in India is dominated by the mom-and-pop chains which dot the 550+ districts of India. Gold is seen not just as jewellery but among the safest investments by the predominant middle class of India. From saving as low as Rs. 1,000 pm to buy gold during festivals and occassions, the craze for gold has never ceased to reduce over the years. The size of the Indian jewellery market in India is estimated to be USD 80 Bn and is the second largest consumer of gold with 611 tonnes pa, behind China’s 670 tonnes pa.
