FirstCry.com’s newest and largest Concept Store at Seasons Mall, Pune. Spread over 8,000 sft across two floors, the store offers an unparalleled shopping experience devoted entirely to children’s products.
FirstCry.com, Asia’s Largest Online Baby & Kids store, began its journey over 13 years ago as a web portal dedicated to newborn baby and Mom’s needs. Over time, the company opened offline stores and built an omni-channel model offering parents a variety of options to shop offline and online with quick delivery and easy returns.
In 2016, the company acquired BabyOye from Mahindra Retail. BabyOye, an online portal was earlier acquired by Mahindra Retail and merged with the company’s offline format “Mom & Me”, to build a robust omnichannel model of retailing to cater to the growing needs of young parents. In 2018, SoftBank funded USD 400 mn into Firstcry to value the company at USD 800 mn. The company’s consolidated revenue for FY 21-22 stood at INR 1,740 Cr and had a PAT of Rs. 216 Cr.
Supam Maheshwari and Amitava Saha started Firstcry.com in 2010 and found early success along with vertical focussed portals such as Flipkart, Myntra, Jabong, etc. The company operates over 400 stores across India and the Middle East. The company claims to offer more than two unique lakh baby and kids products across categories that include diapering, feeding and nursing, skin and health care, toys, clothes, footwear and fashion accessories among others. The company claims to offer over 5,800 brands and free shipping on online orders above Rs. 699.
FirstCry is presently valued at $2.5 billion. Key Investors include Softbank – 29%, Premji Invest – 10%, Mahindra group – 12% and TPG – 6%. The company is aiming to go public with an IPO at a estimated valuation of USD 6 Bn.