Renowned badminton player, Olympic medalist and international sports icon Saina Nehwal inaugurated the newest Yonex store in the country. The store is located at World Street, Sector 79, Faridabad, Haryana. World Street is a premium commercial project developed by Omaxe Ltd. the mixed-use development is a vibrant destination offering remarkable infrastructure and a collection of global retail outlets.
Jatin Goel, Director, Omaxe Ltd., said, “We are thrilled to have Saina Nehwal inaugurate the Yonex Exclusive Store at Omaxe World Street. This collaboration between Yonex and Omaxe brings together the passion for sports and the pursuit of excellence in retail. World Street is India’s first shopping city developed as a complete commercial hub across 100 acres. It is designed to provide residents with a world-class shopping experience, and the launch of this store further strengthens our commitment to offering a diverse range of premium brands.”
“We are developing a sports city along with the DDA in Dwarka, Delhi’s first stadium with a capacity of more than 40,000 people to come together to witness a sport. Spread across 55 acres, our aim through the development is to bring together several renowned sports brands under one roof to provide not only products but services as well“, he added.
Saina Nehwal, sharing her views, said, “Yonex is an established brand that has been along with badminton for years and witnessing such a massive outlet shows the growth of the sport among people. I’ve been associated with Yonex for two decades and am always happy to note the popularity of badminton with the renowned name. World Street is one of the best retail spaces I’ve witnessed in the region, and I wish great success to Omaxe Group for developing such an exclusive project.”
The Yonex Exclusive Store offers a comprehensive selection of badminton, tennis, and squash equipment, apparel, and accessories. Customers can explore the latest products endorsed by renowned athletes and benefit from the expertise of trained staff members who provide guidance and assistance in choosing the perfect sporting gear.
Developed along Dwarka Expressway, World Street has remarkable visibility, with global brands offering world-class services to residents. With its strategic location in Sector 79, Faridabad, Omaxe World Street enjoys excellent connectivity and easy accessibility for residents and visitors alike.
In 1946, just after the end of World War II, Yonex marked its beginnings as Yoneyama Company, Ltd. founded by Minoru Yoneyama, a producer of wooden floats for fishing nets. Relying on strengths in wood crafting, the Yoneyama Company evolved into manufacturing badminton racquets in 1957 as an OEM for the Sanbata racquet brand. Today, Yonex manufactures its own tennis racquets, golf clubs, snowboards, road bikes, tennis and badminton string, and more.
Yonex reported USD 741 Mn for FY 2022-23.
