American apparel brand Gap and globally acclaimed toy brand Mattel, Inc. have come together to create an iconinic arrangement of sorts. The two brands will collaborate on a major initiative by launching a co-created merchandise range.
The Gap x Barbie collection will include an offering of tees, skirts, logo hoodies, denim and button-downs designed on Gap’s product icons featuring classic Barbie® branding and Gap’s signature arch typeface. The collection is available for the entire family to shop on Gap’s website as well as at select Gap stores globally.
Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel said, “We are excited to partner with Gap to combine Mattel’s iconic brand portfolio with Gap’s signature products, We look forward to working together to offer our fans fun, quality clothing for the entire family, plus a new way to embrace their favorite Mattel brands, franchises, characters and stories.”
Christopher Goble, Head of Merchandising at Gap added, “Gap’s partnership with Mattel represents two iconic brands collaborating on products that customers can wear as a family, and have fun. Each launch will celebrate our optimistic spirit of individuality and connection through creative expression and play. I can’t wait for people around the world to create memories with Gap x Mattel.”
Founded in San Francisco in 1969, Gap continues to build on its heritage grounded in denim and khakis. Gap is a lifestyle brand that includes adult apparel and accessories, Gap Kids, babyGap, Gap Maternity, Gap Body, GapFit, and Gap Home collections. Gap is the namesake brand for leading global specialty retailer, Gap Inc. which includes Old Navy, Gap, Athleta and Banana Republic brands.
In 2022, Gap, Inc. had net sales amounting to about INR 1,29,107 Cr (USD 15.6 Bn) a 6 % drop compared with its revenues in 2021. Mattel owns brands such as Barbie, Hot Wheels, Fisher Price & Uno and had revenues of INR 50,000 Cr (USD 5.5 Bn) in 2022.