Caratlane launches convertible collection “Switch”

CaratLane, India’s leading omni-channel jewellery brand, has expanded portfolio with the introduction of convertible jewellery with Switch by CaratLane. Convertible jewellery is often referred to as clever jewellery as it includes pieces that can be adapted for different occasions or purposes.

Extending the idea, CaratLane’s convertible jewellery collection is designed exclusively for the modern, ambitious woman; it includes versatile pieces that seamlessly transition from one look to another, embodying the spirit of her dynamic lifestyle. From office to dinner parties and gym to brunch, this collection of versatile pieces effortlessly adapts to various occasions, empowering women to express their style and grace throughout the day.

Kinnari Shah, Head of Design and Merchandise, said,“We recognised that our customers lead dynamic lives, juggling multiple roles throughout the day. The problem they faced was the need to change jewellery frequently for various occasions. That’s when we conceptualised Switch by CaratLane, a convertible jewellery line, as the perfect solution to their ever-changing needs. Making smart use of magnets, we have ensured that each piece can be worn in two ways, adapting effortlessly without compromising on the look or price. Now, our customers can enjoy the convenience of stunning, versatile designs that switch from this to that, celebrating the hustler in you!”

Crafted in exquisite 14k gold, Switch comprises 15 stunning designs in earrings and necklaces, offering a seamless blend of elegance and functionality. The versatility of each piece adds up to create an impeccable on-the-go collection for any occasion. With most pieces priced below Rs. 50,000, this collection is a true testament to CaratLane’s commitment to delivering exceptional craftsmanship and style at affordable prices.

CaratLane – a Tanishq Partnership, India’s first omni-channel jewellery brand, was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan. With a strategic investment from Titan Company Limited, CaratLane is now partnered with India’s largest retail jeweller, Tanishq.

CaratLane operates 220+ brand stores across the country and has also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment to get their desired jewellery delivered at their doorsteps and try them at their comfort, with no obligation to buy.