We take immense pride and honour in reporting that India’s largest retail chain has opened Italy’s first store for Hamleys, world’s much loved toy store chain. Hamleys is currently owned by India’s billionaire entrepreneur Mukesh Ambani led Reliance Retail.
Hamleys has opened the Milan flagship store in partnership with Giochi Prezioski, bringing the iconic brand to Italy. Franchise Partner Giochi Preziosi has the exclusive rights to operate Hamleys stores throughout Italy, paving the way for flagship Hamleys locations in Italy’s most iconic cities & promising experiences for families nationwide.
The newest store has come up in the heart of Milan, at Corso Vittorio Emanuele II, a bustling thoroughfare adjacent to the historic cathedrals of Piazza del Duomo & Piazza San Babila.
This will soon be followed by the grand launch of a flagship store in Rome. Covering an expanse of 13,300 sq. ft., the flagship Milan store spans two levels & vibrant red & white interior serves as a vivid portrayal of Hamleys’ enchanting universe.
Capturing the brand’s essence of fun, magic, & theater, the new store offers several engaging experiences, with play at their heart, including the iconic carousel & curated brand sections spotlighting brands like Lego, Nerf, and Barbie. The store also boasts an extensive assortment of toys across all kids play categories with a healthy mix of Hamleys’ propriety line and vendor branded merchandise
Sumeet Yadav, CEO, Hamleys Global said, “The finest toy shop in the world is all set to bring its theatrical magic to Italy! We are excited to spread smiles with our expansion and are proud to partner with the Giochi Preziosi Group (GP Group).”
“Guided by our singular vision: crafting memories through the joy of play, we are looking forward to becoming a centerpiece store in the popular shopping and tourist destination of Corso Vittorio Emanuele II, Milan. The new store launch is timed perfectly with a refreshed store design concept, and we’re eager to weave new unparalleled experiences for children and families”, he added.
Enrico Preziosi, founder of Giochi, said, “Giochi Preziosi is extremely delighted with the conclusion of the exclusive franchising agreement with the iconic Hamleys brand & is very excited with the launch of the first store in Milan & looking forward to the upcoming projects lined up & to continue with the Retail development plan in the Country over the years ahead.”
Hamleys was founded in 1760 by William Hamley & acquired by Reliance in 2019. Currently with a footprint of 191 stores spread across 15 countries, Hamleys heart stays firmly at its world-famous Regent Street Store, one of the most visited destinations in the UK.
Hamleys continues to expand into newer markets, most recently the Balkans, with its first store in Albania and Kosovo, & existing territories in India & the Middle East.