Built on an empty plot of land in 1981, Al Ghurair Centre was the first modern shopping mall project of its kind in the Middle East. The novel retail project rose in prominence and grew in stature, much like the city of Dubai itself, setting new standards for retail along the way.
Giordano Middle East first opened its doors for business at the Al Ghurair Centre in 1995.
Today, the Al Ghurair Centre store has received a significant upgrade, relocating to a larger unit in an even more prominent location in the popular mall. The new store adopts the latest global shop design and concept.
Offering almost 2,000 sq ft of retail space, the new Al Ghurair Centre store boasts fresh new décor and a rejuvenated appearance, marked by a focus on clean, simple lines, and predominantly white fixtures and fittings, combining to give the shop an overall premium, contemporary aesthetic.
Ishwar Chugani, CEO and Managing Director of Giordano Middle East, said: “Al Ghurair Centre has a special place in Dubai, being the first shopping mall project of its kind in the region. Just like Giordano, however, they did not rest on their past laurels, and continued to improve with the times.”
“Our ability to secure a new and improved location in the mall is a testament to our longstanding, mutually beneficial partnership with Al Ghurair Centre, and I look forward to offering our customers an elevated, distinctly Giordano shopping experience“, he added.
Despite its prominence from the outset, Al Ghurair Centre has constantly kept up with the times, and, in 2013, the mall underwent an expansion to deliver an even better, unique experience.
The addition of 150 new stores was complemented by a world-class family entertainment centre, premium and popular dining concepts, an additional 60,000 sq ft of office space, a serviced apartment complex, a 5-star hotel and many other attractions.
There is also an increased focus on digital displays, with an LCD wall panel located behind the cashier area and a large, eye-catching LCD panel installed in the mall-facing pillar to garner attention from customers and passersby.