CaratLane – a Tanishq Partnership has launched its 2nd store in the city of Nagpur. Being India’s first omnichannel jewellery brand, the startup was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan. CaratLane
With a strategic investment from Titan Company, the company is now partnered with India’s largest retail jeweller, Tanishq. CaratLane is also known for its signature jewellery-buying experience across all platforms.
Along with the website, which is India’s largest online jewellery destination, the CaratLane stores, over 240 across the country, bring a seamless jewellery buying experience.
The newest store was inaugurated by customers and Shri Nitin Gadkari, Hon’ble Minister of Road Transport and Highways of India, with the tradition of a coal-breaking ceremony at the store location, signifying the birth of a new store and prosperous times ahead.
Mr. Avnish Anand, Chief Executive Officer at CaratLane, added, “We are delighted to inaugurate our new store in Pratap Nagar, Nagpur and increase our foothold to 58 stores in the West region.”
“With every new store, we are enabling more and more consumers in a catchment to browse and discover jewellery designs they like and try the designs in a store near them using features like Try At Home and Find In Store”, he added.
The location has been a strong catchment for the brand and hence was identified as the ideal location for this store. The brand is focused on making all forms of trial available in every pin code where it has strong customer interest, and this store will address the needs of one such catchment.
Mr. Atul Sinha, Chief Operation Officer at CaratLane, said, “Seeing the overwhelming response at our first store and the growing interest from customers in the pin codes near Pratap Nagar, we felt the need to expand. As the festive season approached, it seemed like the perfect time to open our new store.”
“Having Shri Nitin Gadkari and our wonderful customers inaugurate this new store together is a true honour. It’s a testament to the amazing support we receive from our community and our excitement to serve them better”, he added.
Customers will be able to discover and try designs from CaratLane’s iconic collections, like Butterfly, Ombre, Adaa, the exclusive launch- Harry Potter x CaratLane, along with their latest collection, Alpona, that draws inspiration from the mesmerising traditional Bengali art style and its eight unique motifs, crafted with modern aesthetics.
