One of the best outcomes of the brewing affluence of Faridabad in the National Capital Region (NCR) is the opening of the newest SOCIAL cafe.
Named Bata Chowk Social, the latest outlet is a tribute to the town’s rich industrial heritage, seamlessly blending modern aesthetics with a nod to its vibrant past.
The general vibe at Bata Chowk Social is that of a factory floor, akin to the general flavour of the industrial city with its legacy and past. Located on the ground floor of the Pebble Downton Mall near Bata Chowk Metro station, the outlet will be open from 12 noon until midnight.
A distinctive scaffolding facade, carefully selected materials, floor markings and installations takes one back in time to the origin stories of Faridabad. The interiors are thoughtfully curated coupled with Haryanvi colloquialisms to create a hyperlocal ambiance.
Mayank Bhatt, Chief Executive Officer, Impresario Entertainment & Hospitality Pvt. Ltd., said, “Bata Chowk SOCIAL reflects our commitment to creating vibrant spaces that bring people together, fostering connections and shared experiences. Bata Chowk SOCIAL is not just a place to dine; it’s a cultural hub where creativity, community, and culinary excellence converge.”
“We are excited to welcome the people of Faridabad to join us on this exciting journey, as we redefine the socialising landscape in the heart of this dynamic city“, he added.
The F&B menu at Bata Chowk SOCIAL includes the trademark SOCIAL classics such as Baida Roti and China Boxes, popular munchies like the Awesamosas and Naga Chilli Cheese Toast, alongside wholesome breakfast trays like the Dhingra’s Punjabi Breakfast or Sid’s Very Posh Breakfast, among others.
Bata Chowk SOCIAL also comes with SOCIAL’s signature beverages and cocktails including the LLIITs, Asia Sour and Thai Malish, among others.
Impressario boasts over 60 restaurants in 20 Indian cities including Smoke House Deli, Mocha and boutique one-offs such as Salt Water Cafe, Souffle, Slink & Bardot and Prithvi Cafe.
Riyaz Amlani, Founder and MD of Impressario Restaurants had told The Hindu Businessline in an interview in Jan. ‘24 that the company expects a revenue of INR 700 Cr (USD 9 mn) to close FY 23-24 with a double digit growth in margins.
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