Dockers®, a division of Levi Strauss & Co. and an authority in khaki pants for nearly 40 years worldwide, will now be available across India’s largest department store chain Shoppers Stop.
The casual lifestyle brand for both him and her has been winning over consumers across the globe for over 40 years. Dockers’ versatile and timeless collection for men will be available across 15 Shoppers Stop stores and online.
Kavindra Mishra, Customer Care Associate, Executive Director and CEO, Shoppers Stop Ltd, said; “It has been our constant endeavor to offer premium brands to Indian consumers. In line with our journey towards premiumization, our strategic collaboration with ace turtle to launch Dockers signifies our commitment to curating the best brands for our customers.”
“Dockers brings a timeless blend of quality and style that resonates with the evolving preferences of the modern Indian consumer. Dockers collection will resonate strongly with those who appreciate timeless classics with a modern twist”, he added.
From chinos and shirts to sweaters and jackets, each piece embodies Dockers’ commitment to quality craftsmanship, innovative materials, and timeless design. Whether navigating the urban jungle or exploring uncharted territories, Dockers empowers individuals to embrace their authentic selves with confidence and style.
Nitin Chhabra, CEO, ace turtle, the exclusive licensee of Dockers in India said, “We are delighted to partner with Shoppers Stop to reach a wider audience across the country. Shoppers Stop’s extensive reach and brand recognition, coupled with Dockers’ global appeal, creates a winning combination for success.”
“We aim to leverage our unique technology-driven operating model and omnichannel commerce expertise to take Dockers to millions of Indian consumers through relevant online and offline channels. Our tech-enabled pan-India reach, data-driven approach, deep consumer understanding will aim to unlock new opportunities presented by the dynamic Indian fashion retailing market”, he added.
Shoppers Stop operates 105 department stores across India and runs other retail formats at malls and airports. The brand’s diversified omni-channel offering spans over 800+ recognized and trusted brands across an incomparable range of products.
Discover more from Retail Updates
Subscribe to get the latest posts sent to your email.
