The ‘Call of the Blue’ brand campaign was introduced in 2018 by Yamaha and has played a pivotal role in the company’s journey towards enhancing customer engagement and establishing a premium image.
In 2019, Yamaha introduced the concept of Blue Square showrooms as part of this campaign, designed to offer customers a comprehensive solution for all their biking needs.
In these years, these premium outlets have emerged as a strong medium for customers to connect with the brand’s culture and rich racing heritage.
Eishin Chihana, Chairman, Yamaha Motor India Group of Companies, expressed his excitement on this momentous occasion, stating, “It brings me immense joy to announce the successful completion of a significant milestone under ‘The Call of the Blue’ campaign. Yamaha has achieved the remarkable feat of launching 300 Blue Square showrooms across India.”
“These showrooms epitomize Yamaha’s unwavering dedication to providing the utmost customer satisfaction and an unparalleled ownership experience. This accomplishment stands as a testament to our vision of establishing a new standard in sales, service, and customer delight in the Indian market.
Setting up Blue Square showrooms nationwide is a pivotal aspect of our strategy to position Yamaha as a global brand infused with a rich racing DNA.
We are confident that this achievement will fuel the continued expansion of Blue Square outlets, ensuring that every Yamaha customer in India receives the distinguished experience they rightfully deserve from a globally renowned brand like Yamaha”, he further added.
The track-oriented R3, the street fighter MT-03 and the maxi-sports AEROX 155 scooter are exclusively sold through Blue Square.
These premium outlets also showcase other motorcycle line-up equipped with Traction Control System (TCS) which includes YZF-R15 V4 (155cc), YZF-R15S V3 (155cc), among others, which are based on Yamaha’s true hybrid technology and have higher fuel efficiency.
Yamaha Motor made its initial foray into India in 1985 as a joint venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint investor in India Yamaha Motor Private Limited (IYM).
IYM’s manufacturing facilities comprise State-of-the-art plants at Surajpur (Uttar Pradesh) and Kanchipuram (Tamil Nadu).
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