Aditya Birla Group has been operating in the apparel business for over 3 decades. The latest format that the company has been expanding is in the value fashion format by the name of”Style Up”.
Earlier this week, the newest store of “Style Up” has come up in the city of Hyderabad at Aparna Neo Mall, Nallagandla.
This is the seventh such store in the city and the thirtieth in the country.
Sangeeta, CEO of Pantaloons, Style Up and Marigold Lane, commented on the occasion, “With the unveiling of our seventh store in Hyderabad, we now proudly count 30 ‘Style Up’ stores across India, uniquely catering to the youth.
Our other stores at Sarath City Capital Mall, Kompally, and LB Nagar have seen tremendous success from the very beginning, and we hope to continue this momentum with our new stores in the city.”
Aimed to be a fashion-forward shopping destination for young customers seeking unlimited outfit choices on a budget, the expansive 8,800 sq. ft. store offers a wide array of trend-setting apparel and accessories.
She added, “At ‘Style Up’, we recognize that Gen-Z and Gen Alpha have redefined fashion. Our trend-driven designs, competitive pricing, exceptional quality, and world-class store experience enable us to elevate their style journey.”
Over the last three years, it is the value fashion format that has been attracting young consumers the most. Priced between Rs. 500 – 900, apiece, the clothes become the best bet for college goers and first time job seekers to replace their wardrobe often than otherwise.
Reliance’s Yousta, TATA Group’s Zudio are the direct competitors for Aditya Birla’s Style Up.