Yamaha opens State of the art 3S showroom in BLR

Yamaha Motors India has opened a state of the art showroom in the Silicon Valley of India. The newest “Blue Square” is a 3S facility, that includes Sales, after-Sale Service along with availability of genuine spare parts, branded apparel and accessories.

The 7,100 sq ft store has come up at Varthur Hobli, off Marathahalli, which houses a host of IT and ITES companies and several lakhs of potential customers.

Yamaha’s Supersport R3 (321cc), torque-rich MT-03 (321cc) and maxi-sports Aerox (155cc) and Aerox Version S (155cc) are exclusively sold through Blue Square showrooms.

Alongside providing an industry-leading experience, these outlets also serve as a platform for the Blue Streaks Riders – Yamaha’s exclusive biker community, allowing riders to engage and interact with other riders.

Yamaha Blue Square showrooms are designed to deliver a superior experience to customers across end-to-end sales, service, and support through a highly personalised approach, according to the company.

Each section of these premium outlets has been thoughtfully crafted to instil a sense of pride in being associated with a global brand deeply rooted in international motorsports.

Guided by this philosophy, Yamaha has formed an instant connection with customers through the combination of “Blue,” representing the brand’s proud racing legacy, and “Square,” symbolising a curated platform for customers to connect with Yamaha’s exhilarating, sporty, and stylish range of two-wheelers.

In 2023, the sales of 2W in India grew by 9.2% to over 17 Mn or 1.7 Crore units on the back of a buoyant economy. In 2019, the annual sales of 2W was 21 Mn or 2.1 Crores.

Post-pandemic, the sales of 2W has not been able to reach 2019 levels, even as car sales surges past 4 Mn or 4 Crores, highest ever in the history of automobiles in India, mainly because of the higher disposable income of middle-class population and a surge in mid-size SUVs coupled with attractive loan rates offered by banks and NBFCs.