Decathlon, the world’s largest sports products and equipments retail chain entered India in 2002 with a single store in the outskirts of Bangalore, a locality known as Sarjapur. One had to travel all the way to witness sporting gear and sports products of various sports under one roof.
Cut to 2024.
In 12 years, the company currently operates over 125 stores across 40 cities in India.
Shankar Chatterjee, CEO, Decathlon India said, “We’re happy to share that we plan to invest Rs 933 crores over the next five years in India, expand to 190 stores and also recruit 2,000 employees over the next 3 years.
Over the past 5 years, we have grown double the speed of the market and we plan to continue to be on that trend in the near future as well. We envision expanding our reach to 55 million Indians through a combination of physical stores and digital channels.”
A Decathlon store is like a sportsman’s paradise catering to over 50 sports and more than 5,000 sport products under one roof.
Decathlon plans to aggressively expand its footprint, particularly in Tier 1, 2 and 3 towns.
The company plans to leverage it’s strong e-commerce platform to reach customers in these regions where physical store presence might be limited.
It’s strong supplier network, encompassing over 110 factories across India, provides a degree of resilience against supply chain disruptions.
The company employs over 100,000 people from 86 nationalities, of which 46% are women. The company operates 1,749 stores in 78 markets worldwide.
Decathlon India is said to have reported over INR 3,995 Cr during the year 2023 with a loss of INR 18.5 Cr. Globally, Decathlon announced Net revenues of 15.6 Bn Euros with a Net profit of 933 Bn Euros.
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