Starbucks, the world’s largest cafe chain has been operating in India for over a decade now. The company, other than selling freshly brewed coffee and food items, hot and cold beverages also sells packaged coffee sourced from the estates of Chikmaglur in Karnataka.
Starbucks Reserve® has announced the launch of its single-origin coffee, Monsooned Malabar, in India.
This exceptional Arabica blend hails from the Malabar coast and embodies the rich traditions of Southern India’s esteemed coffee culture, shaped by coastal winds and monsoon rains.
Crafted as a tribute to the artistry and dedication of Indian coffee farmers, Monsooned Malabar offers a unique flavor profile featuring earthy sweetness, chocolate, dried spices, and a satisfying malty finish.
Sushant Dash, CEO, TATA Starbucks shared “The growth of India’s specialty coffee market is driven by a new generation of enthusiasts seeking premium experiences.
At Starbucks Reserve®,everything we do is in the name of coffee, exemplifying our passion, innovation, and expertise to this craft. The monsooning process, a time-honored Indian tradition, results in a distinctive coffee with bold flavors.
We are looking forward to showcasing India’s rich coffee heritage on a global stage and creating an elevated experience for consumers both nationally and worldwide.”
Starbucks Reserve® Monsooned Malabar is available at 19 stores across India priced at INR 2,400.
This limited-edition Reserve® Blend carries the prestigious Geographical Indication (GI) tag, affirming its exceptional quality and heritage.
The journey from bean to cup showcases craftsmanship in every sip, inviting coffee enthusiasts to experience the flavor of monsoon and legacy of the Indian coffee culture.
TATA Starbucks currently operates over 464 stores across India including at malls, high streets, airports, office parks, across top metro cities, Tier 2/3 towns as well as tourist locations.
Discover more from Retail Updates
Subscribe to get the latest posts sent to your email.
