Samsung Electronics was one of the earliest entrants in India in the 90s and has hence grown its India business exponentially. One of the top reasons for its continued success is the consumer connect the brand has always maintained with its top fanbase.
Be it shopping online or offline, Samsung has been the go-to brand several lakhs of Indians. And to further delight its ardent customers in the National Capital Region, the brand has opened a 3,500 sq ft experience centre.
The new store has come up at the most happening shopping destination of New Delhi, South Extension (Part II) in South Delhi.
Sumit Walia, Vice President, D2C Business, Samsung India said, “With the launch of our Samsung Experience Store at South Extension (Part II), we are excited to build on the tremendous success of our stores in Vasant Kunj, Connaught Place and Saket.
Each of these stores has become a favourite destination for consumers, providing them with immersive technology experiences and exceptional customer service.
We are committed to enriching the lives of our customers through technology, and we look forward to building deeper connections with them through these stores”.
The store features the latest in smartphones, tablets, laptops, audio devices, and the innovative SmartThings ecosystem.
The company operates Samsung Experience Stores at three other locations in NCR at Vasant Kunj, Connaught Place and Saket.
Samsung has exciting offers for this launch, including the Galaxy Fit3 available for just ₹1,499, and Paytm first membership with rewards worth ₹1,00,000 with select Galaxy device purchases.
The store will also provide a seamless omnichannel shopping experience that will help customers browse over 1,200 Samsung products through the Samsung Store+ platform.
In addition to immersive product displays, the store will feature the ‘Learn @ Samsung’ initiative, offering a variety of workshops designed to empower consumers, especially millennials and Gen Z with knowledge and skills in using technology effectively.
Editor’s Note
Electronic Items constitute the highest contribution to sales on e-commerce platforms such as Flipkart and Amazon, thereby boosting their GMV (Gross Merchandise Value).
Despite this, there has been no slowing down of experience stores by top brands in India including Apple, Samsung, Xiaomi, One Plus, Whirlpool, LG and many more.
Samsung India reported an annual revenue of INR 102,626 Cr for FY 23-24. Of this, mobile phones and accessories constituted 71% of revenues while home appliances contributed 11% and the rest were from export revenues.
Samsung operates 1,700+ brand stores in the country and 15 premium, experience stores. Samsung also operates 1,100+ SmartCafe stores.
Discover more from Retail Updates
Subscribe to get the latest posts sent to your email.
