Global baby care brand Chicco has announced the opening of its flagship store in India. The 1,000 sq ft store has come up at new Delhi’s famed and upmarket Ambience Mall.
Chicco, with an impeccable legacy spanning 6.5 decades is currently sold across 120 countries and is trusted by millions of parents.
Rajesh Vohra, CEO of Artsana India which represents Chicco in India said “It’s all about giving parents greater choice, comfort, and convenience as they hover through every stage of their parenting journey.”
The spacious store is designed to offer parents a warm, welcoming environment to explore Chicco’s wide range of baby care products such as baby apparels, cosmetics, feeding accessories, toys, highchairs, Cots & Cribs, an expanded selection of outdoor strollers, car seats, and high chairs etc.
Each product has been crafted to ensure the highest standards of safety and comfort backed by the insights of ‘Chicco Research Center’, making it easier for parents to find products they can truly rely on for their growing families.
In the apparel category, while Chicco continues to focus on newborns aged 0-2 years, it is now expanding its range in India to include clothing for kids up to 6 years, reflecting its global offerings.
So far, Chicco is present across India through online and distribution networks, but Chicco’s own retail stores are located in select metro cities.
Editor’s Note
Chicco operates 7 exclusive stores in India and plans to take the store count to 40 in the next 3 years. Chicco had a global turnover of USD 0.4 Bn for FY 2023.
Globally, the brand operates over 160 stores and is present in at least 120 countries through online and offline distribution channels.
The Indian baby care market is estimated to be INR 100,000 Cr (USD 12 Bn) in 2023. A number of international brands are taking keen interest in the growing market that is babycare.
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