GAP, the iconic American fashion brand has opened its 50th store in India within just 2 years of launching in India. The newest store has come up at Mumbai, considered one of the most competitive apparel markets in India.
This would also be the brand’s sixth store in the city of dreams and has come up at Mumbai’s famed Palladium Mall, part of the Phoenix Market City.
GAP is operated in India by Reliance Retail.
Akhilesh Prasad, President & CEO, of Fashion & Lifestyle, Reliance Retail Limited, “We are thrilled to unveil the new Gap store at Phoenix Palladium Mall.
This store represents a fresh and vibrant evolution of Gap’s retail experience in India, combining global style with unbeatable value.
On visiting the new Gap stores, customer will not only discover the new product range, but a tech-enabled shopping experience including smart trial rooms, endless aisle and an omni experience, along with a better price value.”
Facundo Ginobili, SVP of Franchise and Wholesale at Gap Inc., “We are proud to partner with Reliance Retail to continue growing GAP brand in India.
Achieving this milestone of 50 stores reflects the incredible enthusiasm for the brand in the market and reinforces our commitment to delivering iconic American style to customers across the region.”
Gap is a lifestyle brand that includes adult apparel and accessories, Gap Kids, Gap Teen, GapFit, Yeezy Gap, Gap Maternity, babyGap, Gap Body, and Gap Home collections.
Globally, GAP Inc also operates other iconic brands such as Banana Republic, Old Navy and Athleta.
Editor’s Note
India is increasingly becoming one of the fastest growing and potentially among the top 5 markets worldwide for apparel and fashion products.
The estimated size of the fashion retail market is estimated at USD 60 Bn in India. It is also the sixth largest in the world by market size and is around USD 551 Bn annually.
By 2030, a third of the aspirational middle class is expected to be under 35 years, earning and spending a lot of their disposable income on discretionary purchases, even as the country is moving from a savings-led nation to a consumption-led economy.
Reliance Retail is also mulling to launch hundreds of Chinese fashion apparel brand Shein during 2025.
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