Keeping in line with global trends, India’s largest beer brand Kingfisher has launched two new flavours of beer, focussed on discerning alcohol lovers and the young at heart.
Kingfisher Flavours – currently available at Goa and Daman, will come in two variants presently – Mango Berry Twist and Lemon Masala.
The two flavours have been inspired by the dynamic energy of the prominent street culture in India, with a modern twist on beer.
The “flavourful” launch also enhances the brand’s iconic status for over 3 decades as the most preferred beer brand in India.
Vikram Bahl, Chief Marketing Officer, United Breweries Limited, said, “Kingfisher – The King of Good Times has always been at the forefront of creating new and exciting experiences for consumers.
With Kingfisher Flavours, we’re tapping into the vibrant street culture of India and reimagining it in a way that resonates with GenZ consumers.
Lemon Masala and Mango Berry Twist are a celebration of local flavours and the spirit of experimentation.
As we continue to innovate and expand our offerings, we’re confident that Kingfisher Flavours will be loved by those who seek refreshingly different experiences.”
The launch of Kingfisher Flavours is a result of consumer preferences for premium beer experiences merged with innovation at the labs. The two flavours emerged among the clear favourites in the product testing phase with consumers.
KF Flavours will cater to a new generation of drinkers who crave bold, unconventional experiences and celebrate the rising pride in local ingredients.
United Breweries Ltd., head quartered in Bangalore is the largest beer manufacturer in the country as well as produces soda, packaged drinking water and other non-alcoholic beverages.
Editor’s Note
The Indian Beer market in 2024 was estimated to be USD 13.5 Bn and is expected to grow to USD 20 Bn by 2032.
The global beer market is currently estimated to be USD 850 Bn in 2024 and would double by the year 2032.
International and Indian brands are giving attention to the growing ilk of beer lovers in India. From being sold across exclusive liquor boutiques in top metro cities, the shopping and consumption habits of consumers, especially those below the age of 35 years towards beer is evolving fast.
What was a norm 2 decades ago for beer to be sold in 650 ml bottles has now moved on to smaller sizes, exciting packaging and a wider availability across retail stores.
Drinking alcohol is injurious to health. Drink Responsibly. Do not drink and drive.
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