We have seen start-ups play to the gallery with innovative ideas on special occasions. Large companies and their brands too offer something unique, such as special edition packs to celebrate festivals.
Coimbatore-based Sri Krishna Sweets, a pioneer retail chain selling South Indian variety of sweets, savouries and condiments has launched a special edition pack on the occasion of India’s Republic Day.
The special pack will contain 37 different varieties of sweets from across the country – a unique first-of-its kind offering of sorts by any sweetmeat retailer.
The gift pack will contain the usual favourites from the country such as Agra Peda from Maharashtra, Dates Laddu from Delhi, Bellam Mittai from Telangana and Adhirasam from Tamil Nadu.
However, the special pack will also contain unusual fare such as Kajha from Bihar, Tel Pitha from Tripura. Sohan Halwa from Madhya Pradesh, Dry Fruit Biscuit from Ladakh and so on.
The pack will also contain Besan Balls from Lakshwadeep and Kaju Cake from the Anadamans!
Along with these sweets, the special pack will also contain the Mysrupa sweet, which the retail chains is famous for.
The gift pack will be available on 25 & 26 Jan. across the retail stores run by the company.
Interestingly, the retailer has also tied up with Swiggy and Zomato for additional reach to ensure discerning consumers can order from the comfort of their homes.
Sri Krishna Sweets was founded by Amudha Semmai Sri N.K. Mahadeva lyer in the year 1948 as a restaurant that had a specialty sweet counter in Coimbatore.
Sri. Mahadeva lyer started the first air conditioned restaurant in Coimbatore in the 1950s, a testament to his pathbreaking entrepreneurial skills.
The company operates over 75 stores in India and the UAE and had revenues of over INR 100 Cr for FY 2024.
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