In what could possibly pave way for newer ways to create stunning visuals and videos with the assistance of artificial intelligence, the CEO of a media agency shared her latest work on Linkedin.
Aria Oberoi, Founder & CEO of Luckcnow based MCS Media said that her team created a campaign for sunscreen brand Conscious Chemist in less than 30 mins using Ai.
Aria said that they launched an entire campaign for Conscious Chemist’s SUN DRINK SPF 50 Hybrid Gel ith AI prompt engineering, real time visual direction and creative strategy, all in just 30 mins.
Conscious Chemist is a company based in Gurugram and was founded in 2019 by Robin Gupta and Prakher Mathur. The company has till date raised INR 17 Cr with a post money valuation of INR 54 Cr.
She further explained what was derived from this attempt.
The outcome was a stunning set of images with high-converting beach shots with models, a product placement with the backdrop of a luxury hotel bed, e-commerce ready white background flatlays, travel and lifestyle visuals with straw hats 7 sun glasses and an Instagram ready-Ad with perfect storytelling frames.
She continued that there were no additional costs for studio rentals, contracts with fashion models, weather related delays and endless revisions – the biggest bane faced by creative agencies.
Editor’s Note
There are several thousands worldwide who are using Artificial Intelligence to their advantage and this is just one such case.
As has been told before by several leaders in the tech-space, AI is not going to take away jobs. Rather, AI will create new job opportunities who have a keenness to use it for various purposes, such as this example.
It is one thing to know how to use the basic AI tools offered by AdCreative, Jasper, Creatopy, QuickAds, Madgicx, Canva, etc.
It is totally another to know how to use the AI tools with smart workflows in the shortest possible time to get the best out of AI.
Artificial Intelligence in itself is not such a big threat, than not knowing how to use it effectively.
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