India’s newest and fastest acctivewear brand TechnoSport is planning massive expansion to reacch 50 stores this fiscal, even as it opens its 14th store in India.
The 1,800 sq ft store has come up at Vijayawada, famous for its vibrant sports culture and a growing ccommunity of active lifestyle seekers.
As a celebration for its grand opening, TechnoSport hosted a community focused firness fest. The event was organised in collaboration with the 5K Marathon and Cycling Events.
The event was curated and organised by Cappital cycle Club, Amravati Bicycle Club and Vijayawada Runners Society.
The lively marathon and cyclothon event started and finished at the new store, attracting more than 250 local participants.
Sunil Jhunjhunwala, Managing Director & Co-Founder of TechnoSport, said, “Vijayawada stands at the heart of Andhra Pradesh’s sporting spirit, making it the perfect home for our first store in the state.
Performance and innovation, powered by state-of-the-art manufacturing and a commitment to sustainability, is what TechnoSport stands for.
From advanced polos to high-tech tights, our expansive product lineup is crafted to meet every fitness and lifestyle need. We’re excited to empower Andhra Pradesh with apparel that’s as dynamic and diverse as its people.”
Puspen Maity, CEO at TechnoSport, added: “The launch of our first store in Vijayawada marks an exciting step forward in our South India growth strategy. As we expand our footprint across the country, with 14 stores now live and a target of 50 by the end of the year- each new outlet brings us closer to our customers.
More than just retail spaces, our stores are designed to offer immersive brand experiences where people can explore our latest innovations, feel the quality, and find products that truly support their active lifestyles.
We’re excited to bring the TechnoSport experience to Andhra Pradesh for the very first time.”
Editor’s Note
Vijayawada is known for its legacy in producing national-level athletes in sports like badminton, athletics, and rowing.
TechnoSport had raised USD 175 Mn in April 2024 from A91 Partners. The brand’s distribution network is spread over 5,000 retail touchpoints across 15 states in India as well as a presence in the UAE and South Africa.
With the launch of its first store in Andhra, TehnoSport is continuing its momentun of a robust EBO-led growth. The company is planning to open new stores at Ooty, Chennai, Raipur and other key Metro / Tier 1 cities.
The specialty sports apparel market in India is currently valued at INR 2,500 Cr (USD 300 Mn) and is expected to grow annually by 16.2% to INR 16,500 Cr (USD 2 Bn) 2030.
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