More than just a drink, coffee serves as a canvas for emotions—joy, inspiration, comfort, and beyond. Third Wave Coffee celebrated its 7th anniversary with its customers, patrons, artists and musicians with a heartwarming series of 7 films. The week-long cinematic tribute celebrates the joy, love, and togetherness that have defined Third Wave Coffee’s seven-year saga.
As a token of gratitude for the unwavering support of its customers, the brand gifted its app Ambassadors and Influencers with complimentary beverages and exclusive souvenirs to their name for the 7 years of patronage.
Each film, available for viewing on Third Wave Coffee’s Instagram account, delves deep into these sentiments, bringing them to life through relatable scenarios that take place at the café.
The celebrations stretched into a grand musical gala event that showcased the talents of various artists whose performances resonated deeply with audiences reflecting the brand’s dedication to nurturing warm relationships stemming from the community’s togetherness.
Select consumers of Third Wave Coffee took to Instagram, to unveil special gift hampers received as a token of love and gratitude symbolising their affection.
Third Wave Coffee is a coffee and food QSR brand founded by Ayush Bathwal, Anirudh Sharma and Sushant Goel in 2017. The homegrown coffee QSR chain has rapidly expanded to over 100+ stores nationwide, earning a reputation as the fastest-growing coffee brand in the country.
In Sep. ‘23, the coffee chain raised INR 2,913 Cr (USD 35 Mn). The coffee industry in India is projected to be INR 33,000 Cr (USD 4 Bn) by 2025, with coffee retail chains likely to reach INR 6,400 Cr (USD 850 Mn) by revenues.