Reliance Retail ties up with LXME to make women’s shopping affordable

Money saved is money earned, goes an old adage. Taking a cue from the way India saves and spends, Reliance Retail, the country’s largest retail chain with over INR 100,000 Cr in annual revenues has tied up with LXME, a platform powered by Anand Rathi Investment Services.

LXME is India’s first financial platform dedicated to empowering women by providing a comprehensive suite of tools and resources to learn, discuss, plan, invest, and earn money wisely.

With a commitment to financial inclusivity and empowerment, LXME is transforming the way women approach their finances.

Priti Rathi Gupta, Founder, LXME said, “We are delighted to partner with Reliance Retail to bring an exclusive savings opportunity to our LXME Dream Card users. At LXME, our mission is to empower women to learn, discuss, plan, invest, earn and spend money wisely. This collaboration is a testament to our commitment to wise financial decisions for our users.”

The LXME Dream Card, a smart prepaid card, is designed with a focus on fostering responsible spending and effective budgeting for women.

The highlight of this collaboration is the cashback offer, allowing LXME Dream Card users to enjoy big savings when shopping at any Reliance Smart Bazaar.

This exciting discount adds a layer of financial benefit to the comprehensive suite of features offered by the LXME platform.

With more than 850 stores spread across 25 states in India, Reliance SMART Bazaar offers convenience and accessibility with a value proposition it provides and rewards shoppers generously for their bigger purchases, ensuring that every time they shop, they get more in return.

Many of the SMART Bazaar stores existed in their former avatar of the Big Bazaar brand name, operated by the now defunct Future Group.

Priti Rathi Gupta, Founder of LXME comes with over two decades of experience in the Financial Services industry. An alumni of Harvard Business School.

Priti & LXME were featured in Her Majesty the Queen’s Official Platinum Jubilee Pageant Commemorative Album. LXME was awarded the ‘Warrior of Change’ at ‘The Annual Impact Creator Awards 2021’.