Customisation for local palettes is the way forward for global QSR chains in India. US based fast food chain’s local entity, Burger King India is the latest to unleash a region specific menu.
Puffs are a delicacy in Southern India and each state has a different flavour or offering to its customer base.
Burger King has launched its innovative offering BK Chicken Pizza Puff followed by the overwhelming success of its BK Veg Pizza Puff. BK is the first QSR chain to offer a chicken-based pizza puff.
Kapil Grover, Chief Marketing Officer, Burger King India, said, “We are thrilled to introduce the BK Chicken Pizza Puff, a product born out of consumer insights and our desire to expand our snacking menu with more choices that appeal to local tastes.
With South India being a non-vegetarian heavy market, this new product aligns perfectly with the region’s preferences.
We’re confident that the Chicken Pizza Puff will become a fan favourite, just like our Veg Pizza Puff, and will allow us to continue delivering innovative and tasty products for our guests.”
Burger King India’s decision to launch the delicacies is based on a robust consumer research, confirming that the Southern market is highly receptive to chicken-based products.
Priced at INR 69 a piece, BK is offering a launch offer of 2 pieces for INR 99.
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