Innovative personal care brand for children aged 3–13 Tuco Kids owned by Unbottle Private Limited , has raised INR 35 Cr (USD 4 Mn) in a Series A funding. The company has apparently managed to raise the funding at a rate of 3x of their ARR.
Existing investors Fireside Ventures, Whiteboard Capital and MG investments participated in the round, led by RTP Global.
The brand, founded in 2023 by former Unilever executive Aishvarya Murali has grown 10x during the previous year, according to the company, earning the trust of over 2 lakh familes across India.
Aishvarya said, “Kids deserve the truth about what goes on their skin. That’s what Tuco has always stood for, complete transparency and products made specifically for their unique needs,”
Chanakya Gupta, Co-founders at Tuco Kids added, “With RTP Global joining us as partners, we’re ready to take this belief to more families across India, scaling our mission to provide safe, natural, and age-appropriate personal care that kids can trust and parents can feel good about.”
The company recently appointed Chanakya Gupta, a former executive at Curefit and Flipkart, as Co-founder to spearhead growth and scale business operations.
Tuco Kids serves a niche gap with safe, effective personal care for children who have ourgrown baby products, but aren’t yet ready for adult formulations.
Editor’s Note
Unbottle Pvt. Ltd. had previously raised INR 17 Cr (USD 2 Mn) in seed funding from investors including Fireside Ventures, Whiteboard Capital, MG Investments and prominent angel investors.
The 3-13 year old segment is vast and underserved, with India’s under-14 population estimated at 35 Cr in 2025. This segment thus makes up for almost 25% of the country’s population.
The interest in the category is driven by increased awareness among parents in the upper middle class about the availability of harsh, chemical-free options in the market.
The brand competes in a crowded market which includes players such as The Moms Co., Mother Sparsh, Baby Organo, etc.
Tuco Kids reported a revenue of INR 10.66 Cr for FY 23-24.
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