Minister White opens new store at Chintal, HYD

Minister White Clothing, the Chennai-based traditional wear brand has inaugurated its 55th Exclusive Brand Outlet (EBO) at Chintal, Hyderabad.

Located at an emerging residential and industrial hub—the new showroom is set to serve vibrant family neighbourhoods, thriving industrial workers’ communities, and growing retail clusters of North-West Hyderabad.

With its proximity to IDPL Township, Jeedimetla, and BalanagarIndustrial Estate, the Chintal outlet brings Minister White’s premium traditional wear closer to households that actively celebrate festivals and family occasions with grandeur.

Mr. Suresh Ramasubramaniam, Chief Business Officer – Minister White Clothing said, “Chintal is a lively catchment where tradition and celebration are woven into everyday life. Families here look for elegant attire for frequent festivals, weddings, and cultural functions, while also valuing comfort and durability for daily wear.

Minister White’s products—be it the Flexiwaist™ dhoti, festive Shirt–Dhoti combos, or fine cotton shirts—are designed to meet these very needs. This showroom will serve as a one-stop destination for people across Chintal, Balanagar, and surrounding areas during both festive and routine shopping.”

Mr. S. Pothiraj, Managing Director & CEO, OTTO Clothing Pvt.Ltd., remarked, “Hyderabad has always embraced our brand, and with Chintal we are deepening that connect. The area is home to diverse communities who celebrate festivals with pride and consider traditional wear an essential part of family shopping.

Our 55th showroom here not only strengthens Minister White’s footprint in the city but also ensures that customers find quality, variety, and consistency in traditional wear for every important occasion. This expansion reflects our commitment to serving customers in markets where tradition remains a way of life.”

Founded in 2014, Minister White pioneered innovations like the Flexiwaist™ dhoti for a comfortable, adaptive fit.

Editor’s Note

Minister White currently sells its products through 5,000+ Multi-brand Outlets (MBOs) and operates 55 EBO nationwide.

The company is on track to reach 100 EBOs by FY 26–27, expand deeper into North India, and explore global markets including the USA, UK, Middle East, and Southeast Asia.

Younger Indians are now embracing traditional South Indian attire such as Dhotis, Kurtas and Panchakachams for family events and weddings. The millennials are also keen to wear similar looking Combos between friends and cousins to make for a great photo-op.