Chennai-based maker of traditional clothing Minister White has launched its newest store at its home territory. The city’s sixth outlet has come up at North Chennai’s most happening neighbourhood locality, Tiruvottiyur.
The new store opening also marks the inauguration of the 56th Exclusive Brand Outlet (EBO) for the brand underscoring the brand’s strong and growing presence across the state.
Thiru. S. Pothiraj, Managing Director & CEO – OTTO Clothing Pvt. Ltd. said. “North Madras, especially Thiruvottriyur, is witnessing rapid growth with new residential clusters, commercial developments, and improved connectivity through metro and road networks.
This geography has always embraced culture and tradition with pride, and we are delighted to strengthen our footprint here with our 56th showroom.
What excites us most is the way youngsters today are embracing the dhoti—not only for weddings and family functions but also during traditional day celebrations at offices and colleges.”
Thiru. Suresh Ramasubramaniam, Chief Business Officer – Minister White Clothing, remarked “With every new showroom, Minister White is bringing traditional attire closer to customers who value authenticity, quality, and variety.
From Chennai to Hyderabad and beyond, we have consistently been the go-to name when it comes to men’s ethnic wear—be it daily dhotis, festive combos, or premium fabrics.
The opening of our 56th outlet at Thiruvottriyur not only reflects our expansion momentum but also reaffirms our position as a trusted brand for customers across South India..”
Spread over 1,500 sq ft., the new store is conveniently located at near the Tollgate Metro Rail Station and offers the brand’s signature range of dhotis, shirts, colourful matching Shirt–Dhoti combos to the vibrant communities of North Chennai.
Editor’s Note.
Indian traditional clothing is among the top choices for youngsters to purchase during the ongoing festival seasons such as Dassera, Deepavali and the ensuing wedding season.
There is a major comeback for traditional clothing such as cotton and silk dhotis, kurtas and matching shirts with the women-folk at home.
With an increasing footprint across the country, Minister White is poised to gain a significant market share in the organised segment, even as the youth are preferring to shop at EBOs instead of the crowded, semi-organised Multi-Brand Outlets (MBOs).
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