With a strong emphasis on innovation, aesthetics, and functionality, TTK Prestige offers a wide range of solutions catering to every kind of cook—from everyday home users to experimental and health-conscious consumers.
The company recently announced a significant milestone in its retail journey with Prestige Xclusive (PXL) successfully launching 100 exclusive outlets across India in FY26. The expanded retail footprint ensures that these innovations are now more accessible than ever.
Ms. Akila Chandrasekar, Senior General Manager Marketing, TTK Prestige, said, “Our vision is to transform retail into an experience-led journey for consumers. With our stores evolving into interactive spaces, we are enabling customers to truly engage with our products.
From live demonstrations to hyperlocal activations, we are building stronger connections and helping consumers make more informed choices for their kitchens.”
Beyond expanding reach, FY26 also marks a shift in Prestige Xclusive’s retail philosophy, with stores being reimagined as experience centres.
This expansion marks a strong step forward in enhancing the brand’s omni-presence and improving consumer accessibility across key markets.
These exculusive spaces enable consumers to interact with products, explore features, and make informed choices through immersive, hands-on experiences.
TTK Prestige is also strengthening its franchise network, inviting interested partners to explore opportunities through the franchise enquiry lead generator on the TTK Prestige website.
Editor’s Note
The Covid conundrum.
While the entire country was slowly getting used to WFH as a way of living, the kitchen and pantry were buzzing all through the day and in to the night as well.
After a hectic workday, family members would take turns in the kitchen not just to cook, rather to try their hands on various menus, inspired by self-help videos on social media platforms.
What unfolded was not just interesting for a marketer to capture, but also to redefine product assortments and distribution channels. More men and children as young as 10-12 years were wetting their hands in the kitchen.
Sales of kitchen utensils and electronics boomed – from air fryers to mixer grinders, coffee making equipment to simple vegetable slicers and chopping equipment.
TTK Prestige took great advantage of this phenomenon in no time.
Revenues have grown almost 50% post-pandemic, from INR 2,186 Cr in FY 20-21 to INR 2,973 Cr in FY 25-26.
Discover more from Retail Updates
Subscribe to get the latest posts sent to your email.
