Nickelodeon’s Garfield is celebrating his 45-year anniversary! Taking the world by storm with his gloriously lazy, coffee- and lasagna-loving ways, Viacom18 Consumer Products and Paramount Consumer Products are bringing Garfield-lovers an exciting and exclusive range of merchandise.
The new multi-category Garfield collection includes shirts, t-shirts, sweatshirts, and athleisure wear, on sale at leading retail outlets across India and online.
Created by cartoonist Jim Davis, Garfield is the most widely syndicated comic strip in the world. With his signature “cattitude,” Garfield is 100% that cat, and he doesn’t care who knows it. He’s selfish, sarcastic, lazy… and surprisingly endearing.
birthday week celebrations continue pic.twitter.com/HPvnkBB3xe
— Garfield (@Garfield) June 20, 2023
Sachin Puntambekar, Business Head, Consumer Products, Viacom18, said, “Garfield is a legendary cartoon — a pop-culture mainstay with a universal connect. We’re delighted to celebrate the iconic orange cat’s 45th anniversary, with an exciting multi-category range. We are certain that Garfield fans will love the collection.”
Roadies Koffeehouz joins the celebration with exclusive discounts on coffee and food, and partners including Reliance, Azorte, Celio, Bewakoof, Athlizur, and The Souled Store will be promoting the merchandise with exclusive branding, promotions, mall and in-store activations.
Additionally, MTV India, Voot and Colors will join in celebrating the anniversary across digital platforms.
Garfield merchandise starts from INR 299 to INR 3,999 and would be available at retail chain stores such as Reliance Trends, Azorte, The Souled Store, Celio, Bewakoof and Athlizur, among others.
Since its launch in 1978, the famous cat has spawned movies, TV shows, stage shows and merchandise, and has received four Emmy Awards for Outstanding Animated Program. Garfield content appears in 80 countries and has amassed over $3B in lifetime retail sales. In 2019, Paramount Global acquired obtained full ownership of Paws, Inc., which the entity holds holding exclusive rights to the Garfield franchise.
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