Internationally acclaimed ice-cream brand Baskin Robbins has teamed up with “Barbie The Movie” as their official dessert partner in India. Ahead of the film’s release in theatres only on 21st July, Baskin Robbins honours Barbie The Movie with a magical treat called the Mermaid Sundae.
Barbie, a beloved icon known for her limitless imagination and empowering spirit, has captivated the hearts of millions worldwide. To celebrate the release of the Barbie movie, Baskin Robbins India has created magic with a delightful treat that’s sure to make dreams come true.
The Mermaid Sundae is an irresistible blend of fantasy and flavour. A delicious sundae made with a creamy ice cream scoop, adorned with awhimsical mermaid tail and magical sparkles. It is sure toleave you craving for more!
Mohit Khattar, CEO, Graviss Foods Pvt Ltd. which runs the India franchise of Baskin Robbins said “We are thrilled to partner with Barbie The Movie for this magical collaboration. Both Barbie and Baskin Robbins share a commitment to joy, imagination, and creating unforgettable experiences. The Mermaid Sundae is aperfect embodiment of that spirit, and we can’t wait for our customers to immerse themselves in this extraordinary experience.”
George John, Director – Marketing (Theatrical), Warner Bros. Discovery said, “We are very excited to collaborate with Baskin Robbins India for the release of Barbie in cinemas. The collaboration is a fantastic fit for the film Barbie and it helps us to reach a wider audience and generate even more fun, excitement and the best day ever for Barbie fans in India,”
Baskin Robbins entered India in 1993 through a joint venture with the Graviss Group and opened the first manufacturing plant outside of North America near Pune. The company operates 850+ outlets in 250 cities across India. The brand is also available through FMCG packs at over 5,000 supermarkets and hypermarkets. The company also sells ice cream onboard aeroplanes as well as at multiplex & cinemas.
The film will be distributed worldwide by Warner Bros.Pictures, only in theatres 21st July 2023.
