In what is among a first for coffee lovers in India, Starbucks India, a Tata Joint Venture has announced the launch of its subscription program. Not only is this expected to drive consumption among Starbucks regulars, it is also poised to create new consumption opportunities in the F&B segment in India.
World’s largest cafe chain Starbucks entered India in an equal joint venture with Tata Coffee in 2012. The company operates over 350+ cafes across India and plans to reach 500-stores mark in 2 years.
As western and fancy it remains, Starbucks has endeared scores of Indian consumers with its friendly service, a menu tuned to Indian tastebuds and by offering a relaxed, non-intrusive environment for patrons.
The Offer for purchasing the subscription shall be up to 15th Oct. ‘23. The subscription must be redeemed within 30 days from the date of beverage subscription purchased. Users can get 5 Starbucks beverages at INR 1369* (conditions apply*).
Select Starbucks Rewards members across cities who receive the offer communication from Starbucks India will only be eligible for the offer. The Starbucks Rewards members who receive the offer communication can purchase the subscription plan multiple times within offer duration.
Starbucks has also informed members that beverage redemptions from availed subscription plan is valid only on picco/short/tall core beverages. Needless to say, the offer is not applicable on food items or against ready-to-drink/Limited-time offer drinks.
Extension in offer redemption will not be provided under any circumstances and unused beverages from the subscription will not be carried forward either. The unused offer amount will be considered as lapsed once the subscription expires.
Given the change in weather across India and as we enter the much touted festival shopping season, Starbucks could benefit enormously from this one-of-its-kind offer.
Millennial consumers as well as other Starbucks patrons could load up their Starbucks wallets with this offer, so as to redeem them at malls, high streets and tourist destinations.