With an eye on catering to the swelling crowds of Indian tourists who visit Switzerland each year, home grown fine dining brand Kailash Parbat has entered one of the world’s expensive real estate markets.
The brand opened its newest international location on 7 Mar. ‘24 in Zurich city. Spread over 8,000 sq ft, the restaurant can seat over 100 guests and is located at 36, Clarindenstrasse, according to a note the company shared on its Linkedin page.
The extensive menu at the new outlet includes its iconic Chole Bhature, huge varieties of Chat items, Kulfi Falooda along with sweet delicacies, to name a few.
What began in the year 1952 with a tiny stall, has now become a globally acclaimed brand with a presence in 11 countries and over 75 restaurants. The pure vegetarian Indian food chain is a go to name in the markets it operates.
India is among the top countries which sends tourists from across the world to one of the smallest countries in the European Region.
Switzerland has been famous for its ice-capped Alps, which were eulogised in the late 90s in Bollywood films, followed by other language movies. Ever since, there has been a growing number of tourist from India to the country.
During the worldwide lockdown in 2020, Switzerland was one of the worst affected tourist economies in the world. However, it was also one of the fastest to recover, as the profile of travellers the country was catering to, were from SEC A+ and SEC A groups, which had higher disposable incomes.
The Swiss visa process is unique too, in that tourists have to obtain a separate visa as they cannot enter the country with a Schengen visa which allows tourists to enter 27 other countries including France, Germany and Italy, all of which surround Switzerland.
The country is also very strict in enforcing local laws and often faces flak for being a competitor to Singapore, which inconveniences scores of (sometimes) unruly travellers from India, China and from South America.
Indian restaurant chains have embraced the opportunity to set-up international outlets, with a growing number of Non Resident Indians (NRIs) who are willing to invest and operate the local stores through a franchise route.
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