Google has launched its official e-commerce store to reach out to its ardent fanbase in India. The company is also planning to open offline stores for an immersive experience of various electronic goods produced and badged by Google.
The website will feature various consumer electronic devices from Google including smartwatches, ear buds, latest models of Google mobile devices and authorised accessories.
Mitul Shah, Managing Director, Devices and Services, Google India said, “The direct to consumer expansion on the Google Store represents a cornerstone of Pixel’s strategy in India – focused on an unwavering commitment to bring the best of Pixel – our latest phones, watches, buds, and official accessories – to Indian consumers.”
Customers can choose from various payment modes including UPI and find several options and discounts, such as No cost EMI provided by 15+ Banks, Instant Cashback in association with HDFC Bank, Exchange Bonus on existing Pixel devices as well as other smartphones and Google Store Credits which can be redeemed for future purchases.
Google currently operates 20 authorised service centres in India including 3 Google Exclusive Service Centres.
According to the company, 70% of the devices which arrive at the service centres in India are repaired on the same day, thereby minimising disruption of consumer’s daily activities of which the mobile phone is an important aspect.
The 3 Google owned Walk-in Centres are located at Delhi, Bengaluru and Mumbai.
These dedicated service centres have been set up by Google in collaboration with Walmart owned Flipkart, through F1 Info Solutions.
F1 Info Solutions, a multi-brand service centre operates at over 100 locations in India.
Editor’s Note
Google India Pvt. Ltd. reported revenues of INR 5,920 Cr for FY 23-24 while Google Cloud India reported revenues of INR 2,010 for the same period.
151 million smartphone devices were sold in 2024 in India, a 4% growth over 2023.
Google Pixel, the flagship model of the company witnessed a marketshare growth to 5% in 2024, from a mere 1% in 2023.
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