Thrissur, Kerala-based Jeweller Jos Alukkas has announced the appointment of Actress Samantha Ruth Prabhu as the face of the brand. Samanthaa is known for her roles with top heroes in Southern India and is a household name across the world.
Joyalukkas is the largest retail jewellery chain in the world owned by a single family and operates over 150 stores in India and in the Middle East Asia in 11 countries, in addition to online stores and has 9,000+ talent..
Anish Varghese, Head of Marketing, Joyalukkas shared on his Linkedin post, “With her charm and charisma, she’s the perfect fit to represent our timeless designs and craftsmanship”.
In 1956, Alukka Joseph Varghese opened a small retail jewellery store in Thrissur, Kerala. His son, Joy Alukkas built on his legacy, playing a key role in Alukkas’ expansion in India and further afield.
The brand offers customers the option to choose from over one million exquisitely designed pieces of jewellery in gold, diamond, precious stone, platinum, Polki and pearl.
Its creations range from timeless vintage pieces rooted in India’s glorious past to elegant, modern pieces crafted in 18k gold.
Joyalukkas is alsothe first jeweller in the Middle East to get the ISO 9001:2000 certification and has been honoured with multiple awards including the prestigious Dubai Quality awards.
Editor’s Note
The fascination of onboarding popular actors and actresses by Jewellers remains unabated, with several brands paying huge sums to the celebrities – from public appearances to photo shoots and Ad films for the small screen and digital media.
The most interesting and the recent such celebrity is Actor Arvind Swamy who was engaged by Tamil Nadu based jeweller AVR Swarna Mahal with an annual turnover of INR 3,000 Cr.
Other brand ambassadors for the glittering industry include Madhuri Dixit for PNG Jewellers, Kareena Kapoor Khan for Malabar Jewellers, Trisha Krishnan for GRT Jewellers, Nayanthara for Tanishq, Keerthi Suresh for Jos Alukkas, to name a few.
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