Bollywood actress Kriti Sanon is transitioning from being the face of silver jewellery brand Giva to a corporate stakeholder, infusing her own capital as a strategic investor.
The announcement deepens a partnership that began with GIVA’s recent 360-degree campaign, “Style, Sealed in Silver”, which positions silver jewellery as an everyday vehicle for self-expression rather than just occasion-driven wear.
Kriti Sanon, Actor & Strategic Investor said, “What drew me to GIVA was never just the jewellery, it was the conviction behind the brand.
From the very beginning, GIVA understood something that many miss: that young India doesn’t want to be dressed, they want to express.
And GIVA has built a language for that. By the time we started discussing a partnership, I already believed deeply in the vision…
As an investor, I’m here to help shape what it becomes, bringing my instincts around fashion, storytelling, and design to a brand I genuinely believe in.”
Ishendra Agarwal, Founder of GIVA said, “Kriti joining GIVA as both ambassador and investor marks a strategic milestone for the brand.
She strongly resonates with the new generation of consumers—confident, expressive, and deeply individualistic—that GIVA is building for.
Her investment reflects a shared belief in our long-term vision and the future of design-led fine jewellery in India.”
Founded by Ishendra Agarwal, Sachin Shetty and Nikita Prasad, GIVA has scaled from a single storefront to an omnichannel ecosystem operating across India and Sri Lanka.
Editor’s Note
GIVA started off in 2019 as an affordable silver jewellery to capture a massive market gap: young, working women wanting stylish daily-wear instead of heavy, occasion-led gold jewellery.
The brand launched with early backing from micro-VCs and prominent angel syndicates. In 2022, GIVA raised around INR 85 Cr (USD 10 Mn) in Series A round led by A91 Partners and India Quotient and set-up its first few offline stores.
In 2023, the brand raised a whopping INR 270 Cr (USD 30 Mn) from Premji Invest, which valued the brand at INR 2,200 cr (USD 250 Mn).
Subsequently, the brand has raised INR 530 Cr in series C Funding during mid-2025 and INR 380 Cr during early 2026 in Series C extension and debt.
With ~300 stores, the company is expected to cross INR 800 Cr in revenues for FY 25-26.
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