Fashion

Victoria’s Secret onboards Amazon

Fashion Retail sizzles amidst looming 4th wave of Covid

Ethnic wear brand Shree launches flagship store at New Delhi

Vegan cosmetic brand Brillare charts massive expansion plans

Kamal Haasan to launch D2C brand KHHK

Aditya Birla Fashion adds Masaba to it’s fashion retail cart

E-Commerce

Vinod launches 100% Virgin Aluminium Cookware
Indian Ecomm

Vinod launches 100% Virgin Aluminium Cookware

January 21, 2022
Ola! Now get Groceries in 10 mins
E-Commerce

Ola! Now get Groceries in 10 mins

March 13, 2022
Shadowfax goes the extra mile to vaccinate its fleet
E-Commerce

Shadowfax goes the extra mile to vaccinate its fleet

January 21, 2022
Kamal Haasan to launch D2C brand KHHK
E-Commerce

Kamal Haasan to launch D2C brand KHHK

January 25, 2022
Sunday, May 22, 2022
  • Login
Retail Updates
No Result
View All Result
  • FMCG
    • FMCG Food
      • Indian FMCG – Food
      • Regional FMCG – Food
      • StartUps FMCG – Food
      • International FMCG – Food
    • FMCG Non-Food
      • Indian FMCG Non-Food
      • Regional FMCG Non-Food
      • Startups FMCG Non-Food
      • International FMCG Non-Food
  • Fashion
    • Luxury
    • Womens’
    • Menswear
    • Kidswear
    • Innerwear
    • Accessories
      • Cosmetics
      • Eyewear
      • Footwear
      • Leather
      • Personal Care
      • Watches
      • Wearables
  • F&B
    • QSR
    • Traditional
    • Cloud Kitchens
  • E-Commerce
    • Amazon
    • Indian Ecomm
    • Services
  • Malls
    • Mall Chains
    • Standalone Malls
  • International
    • USA
    • Singapore
    • China
    • Middle East
    • SE Asia
    • Europe
    • Oz & Nz
    • SouthAm
  • Specialty Retail
    • Travel Retail
      • Airports
      • Metro Rail
      • Railways
      • Highways
    • Auto Retail
      • 2W
      • 4W
      • EVs
      • Fuel Retail
    • Liquor
    • Salons
    • CDIT
    • Grocery Retail
    • Home Improvement
  • Entertainment
    • Cinemas
    • Multiplex
    • OTT Platforms
    • Theme Parks
    • Others
  • Retail Tech
    • Digital
    • Retail AI
    • PoS S/w
    • Payments
    • Credit Cards
    • Crypto
    • Tech Delivery
  • Cities
  • Corporates
    • Industry Info
    • Global
      • Apple
      • Nestle
      • Walmart
      • Starbucks
      • Shell
    • Indian
      • Aditya Birla
      • Arvind Fashions
      • Future Group
      • Reliance
      • Tata Group
      • Shoppers Stop
      • ITC
      • HUL
      • Marico
      • Britannia
      • Dabur
      • Patanjali
      • Reckitt
      • Colgate
    • Listed Cos.
  • Opinions
    • Blogs
    • Videos
    • Interviews
    • Lockdown Impact
    • Editor’s Note
Retail Updates
Pantaloons has a new Retail Brand Identity

Pantaloons has a new Retail Brand Identity

by Editor
September 20, 2021
in Aditya Birla, Department Stores, Fashion
Reading Time: 2 mins read
0

After almost a decade after acquiring the “Pantaloons” brand along with a dozen or more in-house Private Labels from Kishore Biyani’s Future Group, Aditya Birla Fashion Retail Ltd. (ABFRL) has finally changed the brand’s retail identity with the opening of it’s 73rd Store at Bongaigaon in Assam. The company operates over 360 outlets across India

Old and new look of Pantaloons stores

In 1997, Kishore Biyani and his cousins opened one of India’s first “Department store” at Ballygunge in the erstwhile Kolkata. Pantaloons was actually a varied way of pronouncing “patloon” which in colloquial Hindi language means trousers. The company used to make pant-lengths in the early 90s which Kishore and his brothers would go and sell on their scooters to MBOs – multi brand outlets which would sell material for shirts and trousers, which would then get stitched by neighbourhood tailors. The business was usually at its peak during Indian festivals when consumers would but the clothes and would get them stitched. During wedding seasons, the “cost of stitching” would go up due to peak demand. Ironically, the same company which sold trouser and shirt lengths went on to become India’s largest and most popular apparel retail chain with multiple formats such as Pantaloons, Central Department Stores and most lately, FBB – Fashion at Big Bazaar to cater to Tier 3/4/5 markets.

YOU MAY ALSO LIKE

Victoria’s Secret onboards Amazon

Fashion Retail sizzles amidst looming 4th wave of Covid

ABFRL acquired Pantaloons for Rs. 1,600 Crores which would help Kishore Biyani pare debt back then. With a handful of brands under its kitty such as Louis Philippe, Van Heusen and Peter England, Aditya Birla has been on an acquisition spree with ace designer labels Tarun Tahiliani and Sabyasachi being the latest, setting clear the market leadership in branded apparel retail, with direct competition coming from Arvind Mills and Reliance Brands. The company has been building muscle in the offline and online space, striking a strategic partnership with Walmart owned Flipkart in which the latter took a 7.8% stake for Rs. 1,500 Cr. to strengthen its portfolio of Flipkart Fashion. With newer stores of Pantaloons and a host of International brand stores such as Ralph Lauren, Ted Baker, Simon Carter and so on, the group seems to be getting ready for a full fledged “phygital” model of retailing in the years to come.

Store view of Pantaloons with new visual identity

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to share on Telegram (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)
  • Click to share on Skype (Opens in new window)
  • Click to email this to a friend (Opens in new window)

Like this:

Like Loading...

Related

Tags: Department StoresecommerceFashionmetro citiesretail
ShareTweetShare

Related Posts

Victoria’s Secret onboards Amazon
Fashion

Victoria’s Secret onboards Amazon

May 1, 2022
Fashion Retail sizzles amidst looming 4th wave of Covid
Fashion

Fashion Retail sizzles amidst looming 4th wave of Covid

April 27, 2022
Ethnic wear brand Shree launches flagship store at New Delhi
Fashion

Ethnic wear brand Shree launches flagship store at New Delhi

May 1, 2022
Vegan cosmetic brand Brillare charts massive expansion plans
Personal Care

Vegan cosmetic brand Brillare charts massive expansion plans

March 6, 2022
Kamal Haasan to launch D2C brand KHHK
E-Commerce

Kamal Haasan to launch D2C brand KHHK

January 25, 2022

Listed Companies

Titan Industries grows 36% yoy | Tanishq Jewelry by 37% over FY 20-21
Latest News

Titan Industries grows 36% yoy | Tanishq Jewelry by 37% over FY 20-21

by Editor
March 6, 2022
0

Bouyed by an overwhelming growth in footfalls across key formats by over 30%, Titan Industries posted a whopping 36% yoy...

Read more
Dominos India now at 1,500 locations – Revenues up 13%

Dominos India now at 1,500 locations – Revenues up 13%

March 6, 2022
Reliance Retail revenue grows 52% YoY – Q3 FY 21-22

Reliance Retail revenue grows 52% YoY – Q3 FY 21-22

March 6, 2022
D’Mart Earnings surge 106% for Q3, 105% for H1

D’Mart Q3 shows rural economy is bouncing back

January 12, 2022
Titan adds 95 stores in Q3, grows 36% yoy Sales

Titan adds 95 stores in Q3, grows 36% yoy Sales

January 12, 2022

FMCG

Metro Cash & Carry expands frontiers in home turf Karnataka

Ola! Now get Groceries in 10 mins

From FabMall to Fresho – it’s a full circle!

Reliance Retail’s wrench is to tighten FMCG supply chain, not to break’em

TASMAC wine shop sales decline marginally

D’Mart Earnings surge 106% for Q3, 105% for H1

Cities

LuLu Group to play LaLaLa in Tamil Nadu
Cities

LuLu Group to play LaLaLa in Tamil Nadu

by Editor
May 1, 2022
0

UAE based LuluGroup to set up a #hypermarket in #Coimbatore and a #ShoppingCentre in #Chennai plus a food processing centre...

Read more
Sunday Lockdown in TN may go – if cases reduce: Minister

Sunday Lockdown in TN may go – if cases reduce: Minister

March 6, 2022
KA State relaxes Weekend Lockdown; Shops, Restaurants to remain open

KA State relaxes Weekend Lockdown; Shops, Restaurants to remain open

January 21, 2022
D’Mart Earnings surge 106% for Q3, 105% for H1

D’Mart Q3 shows rural economy is bouncing back

January 12, 2022
Starbucks opens 250th cafe in India, surprises market with locations

Starbucks opens 250th cafe in India, surprises market with locations

January 12, 2022

Who We are…

Retail Updates strives it’s best to curate the latest in the world of Retailing from across the world and offers insights and analyses.

In case you missed…

  • Will Metro AG carry no cash & move on?
  • Akshaya Thrithiya Sales rebound to 2019 levels
  • Retail Horoscope for May 2022

Search by Tags

E-Commerce Fashion FMCG Indian Ecomm Industry Info Latest News Listed Cos. Lockdown Impact USA
  • FMCG
    • FMCG Food
      • Indian FMCG – Food
      • Regional FMCG – Food
      • StartUps FMCG – Food
      • International FMCG – Food
    • FMCG Non-Food
      • Indian FMCG Non-Food
      • Regional FMCG Non-Food
      • Startups FMCG Non-Food
      • International FMCG Non-Food
  • Fashion
    • Luxury
    • Womens’
    • Menswear
    • Kidswear
    • Innerwear
    • Accessories
      • Cosmetics
      • Eyewear
      • Footwear
      • Leather
      • Personal Care
      • Watches
      • Wearables
  • F&B
    • QSR
    • Traditional
    • Cloud Kitchens
  • E-Commerce
    • Amazon
    • Indian Ecomm
    • Services
  • Malls
    • Mall Chains
    • Standalone Malls
  • International
    • USA
    • Singapore
    • China
    • Middle East
    • SE Asia
    • Europe
    • Oz & Nz
    • SouthAm
  • Specialty Retail
    • Travel Retail
      • Airports
      • Metro Rail
      • Railways
      • Highways
    • Auto Retail
      • 2W
      • 4W
      • EVs
      • Fuel Retail
    • Liquor
    • Salons
    • CDIT
    • Grocery Retail
    • Home Improvement
  • Entertainment
    • Cinemas
    • Multiplex
    • OTT Platforms
    • Theme Parks
    • Others
  • Retail Tech
    • Digital
    • Retail AI
    • PoS S/w
    • Payments
    • Credit Cards
    • Crypto
    • Tech Delivery
  • Cities
  • Corporates
    • Industry Info
    • Global
      • Apple
      • Nestle
      • Walmart
      • Starbucks
      • Shell
    • Indian
      • Aditya Birla
      • Arvind Fashions
      • Future Group
      • Reliance
      • Tata Group
      • Shoppers Stop
      • ITC
      • HUL
      • Marico
      • Britannia
      • Dabur
      • Patanjali
      • Reckitt
      • Colgate
    • Listed Cos.
  • Opinions
    • Blogs
    • Videos
    • Interviews
    • Lockdown Impact
    • Editor’s Note

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
 

Loading Comments...
 

    loading Cancel
    Post was not sent - check your email addresses!
    Email check failed, please try again
    Sorry, your blog cannot share posts by email.
    %d bloggers like this: