Sephora, the global omni-channel beauty retail chain entered India in 2012 along with a partnership with Sanjay Lalbhai-owned Arvind Fashions. The company has said that it is now partnering with Reliance Beauty & Personal Care Limited, a wholly owned subsidiary of RRVL.
Globally, Sephora is present in 35 markets and employs over 45,000 staff. The brand boasts an omnichannel network of 2,700+ stores alongside a grand presence in e- commerce & digital platforms. Over 300 brands include in the Sephora Collection which boasts a highly engaged community of 100s of millions of beauty followers.
Reliance Retail will have the exclusive rights to build & enhance Sephora’s presence in India across channels, through its might, for being known as the country’s largest retail chain by revenues.
Alia Gogi, Asia President, SEPHORA said, “We are excited to partner with the largest retail group in India to step- change our business. Rising affluence, increasing urbanisation & proliferation of SM have driven greater awareness of self-care & beauty, unlocking major opportunities for prestige beauty.”
“It is an opportune time for us to invest in expanding our presence, & bring new, exciting, & exclusive brands to delight our growing community of beauty enthusiasts. We are equally grateful to Arvind (Fashions) for their partnership over the past 8 years to get us positioned for the next stage of growth”, she added.
Sephora debuted in 1969 in Limoges and is currently a part of the LVMH Group since 1997. The brand currently operates 26 stores across 13 cities in India.
Subramaniam V, Director, RRVL said “We are excited & proud to partner with Sephora. The burgeoning Indian beauty market is being propelled by a new gen of customers with a strong desire to express their individuality, rising aesthetic refinement & a growing number of women in the young workforce of India.”
“Indian consumerism journey is at a tipping point, providing the perfect tail wind to this partnership. Importantly this partnership will help us straddle across the value chain in beauty & personal care segment”, he added.
India is one of the largest untapped consumer markets globally where the beauty products segment is estimated to be INR 1,41,304 Cr (USD 17 Bn) and is expected set to grow at a 11% CAGR.
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